The Innovation Economy The Agile Brand

Storytelling has become a powerful differentiator and critical tool in B2B marketing. In order to stand out in a digital world of noise, being able to connect with people is paramout. And the thing is, businesses are made up of people. The Business of Story Founder Park Howell has a very specific story framework structure he encourages businesses and companies to use for B2B marketing to stand out amongst the clutter of messaging, and he shares that framework on this Brand the Change episode.
Resources
The Innovation Economy Website: https://www.innovationeconomy.show
Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/
Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show
The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com
The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Today we talk about the ABC's of Innovation with Robyn Bolton, Founder, MileZero. I don't mean the alphabet, what the ABC's refer to is the architecture, the behavior, and the culture of organizations that successfully drive innovation from within. Robyn is a passionate partner to business looking to take the nest step and this insightful conversation will surely touch on topics that seem familiar but are presented in a succinct and impactful way that can help to drive value creation in your organization.
Resources
MileZero: https://www.milezero.io/about/
The Innovation Economy Website: https://www.innovationeconomy.show
Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/
Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show
The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com
The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode, we delve into the future of personal branding and the data that supports how and why one person can have more influence on trust than an entire organization. Dr. Talaya Waller is an expert on all things personal branding and she breaks down the different layers. Whether you are an influencer, a thought leader, or a subject matter expert - there are a variety of ways to position yourself and leverage your strengths, and she explains how. It doesn't matter what path you select, the one thing that is inherent in any direction is the connection that is behind the power of a product or service.
Resources
The Innovation Economy Website: https://www.innovationeconomy.show
Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/
Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show
The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com
The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Today we’re going to talk about some of the unique challenges and opportunities in branding and marketing a location, and in particular, the considerations and implications in reaching a Business to Business audience.
To help me discuss this topic, I’d like to welcome Kelly Rindfusz, Communications Director at Arlington Economic Development in Arlington, Virginia.
Resources
Arlington Economic Development Website: https://www.arlingtoneconomicdevelopment.com
The Innovation Economy Website: https://www.innovationeconomy.show
Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/
Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show
The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com
The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Host Adam Chen talks with TJ Carvis of Gresham Smith about the impact of the physical environment on the employee experience.
Resources
Arlington Economic Development Website: https://www.arlingtoneconomicdevelopment.com
The Innovation Economy Website: https://www.innovationeconomy.show
Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/
Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show
The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com
The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Today we’re going to talk about resiliency in the commercial real estate market and how innovative solutions matched with realistic expectations can mean good things for the industry, and for the businesses utilizing office space.
To help me discuss this topic, I’d like to welcome Marc McCauley, Director of Real Estate Development, Arlington Economic Development, in Arlington, Virginia.
Resources
Arlington Economic Development Website: https://www.arlingtoneconomicdevelopment.com
The Innovation Economy Website: https://www.innovationeconomy.show
Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/
Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show
The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com
The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company