The Legacy one with Richard Radcliffe Why do people give?

With legacy fundraising growing at a terrific rate, this was an important time to be able to chat with one of the world's most experienced legacy fundraisers, Richard Radcliffe.Richard has been a fundraiser for over 40 years and for most of that time, his area of focus has been understanding why people leave gifts to charities in their wills.With 32,000 conversations with potential legators over four decades, Richard has a great understanding of what motivates people and what they want to ach...