21 min
The marketers' guide to making genuine branded TV Digiday Live
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- Business
Marketers need to think of ways of going beyond the 30-second spot in TV. And with an increasing number of ad-free options for consumers, brands need to get more creative in how they reach the masses. In this conversation with David Lang at Mindshare, we breakdown the opportunities for agencies and marketers to make true, branded TV.
Marketers need to think of ways of going beyond the 30-second spot in TV. And with an increasing number of ad-free options for consumers, brands need to get more creative in how they reach the masses. In this conversation with David Lang at Mindshare, we breakdown the opportunities for agencies and marketers to make true, branded TV.
21 min