The Marketing and Branding Genius of Halloween Movies Everything On The Side

We love Halloween movies so much that we matched them against each other by creating a Final Four bracket to see which horror movies is the best. This inaugural episode of Everything On The Side, Creative Director Dustin Bass and Videographer/Media Creative Anthony Le discuss what elements made these movies so great, and how businesses should emulate the simple fact that everything matters when it comes to their marketing and branding.