The Mobile User Acquisition Show Shamanth Rao

In this episode, Lisa breaks down why traditional, one-size-fits-all retention tactics just don't cut it - and talks about how Klarna tailors strategies to individual user needs through personalized communications and sophisticated A/B testing - at scale.

KEY HIGHLIGHTS

📌 Personalize retention strategies to align with specific user needs, avoiding generic approaches.

🔊 Implement A/B testing to determine the most effective retention tactics, such as targeted discounts.

♣️ Collect and analyze data using surveys and AI tools to understand customer departure reasons.

🪐 Segment users by behavior and geographical location to refine marketing strategies.

🌊 Identify whether issues are related to user retention or activation to address the correct problems.

🖥 Actively gather feedback, including during cancellation processes, to extract valuable insights.

🗡 Engage with users regularly to maintain brand presence and swiftly resolve any arising issues.

🛒 Avoid overused communication tactics like “we miss you” messages, opting for relevant and meaningful interactions.

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/product-specific-retention-lisa-kennelly/

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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

Today’s episode is from a private interview that I did for someone in the investment community who was curious about some of the dynamics driving Applovin’s share price performance, which should hopefully help you understand and contextualize some of the dynamics that power them.

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/applovin-q-and-a/

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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

 We’ve seen THOUSANDS of UGC scripts: and oftentimes the fix for verbose scripts is simple. ✂️

Take every adjective. 📝

Strike it out. ❌

Profit. 💰

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/adjective-slaying-an-instant-way-to-make-your-ugc-scripts-punchier/

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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

Our guest today is Alexei Chemenda, Founder and CEO at Poolday.ai, a platform that uses AI actors to generate videos for TikTok.
In today’s episode, we discuss the evolution and current trends of AI-based creators in video ads. 
Alexei shares insights from his experience, including the challenges and breakthroughs in producing emotionally resonant and highly effective AI-driven ad content.

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ai-mobile-marketing-alexei-chemenda-pooldayai/

KEY HIGHLIGHTS
🗒 AI creators transform video ads with realistic presentations.

📈 Rapid technology advancements meet the growing demand for video content.

📍AI’s evolution enhances emotional engagement in advertising.

🔐 Efficient content creation challenges traditional methods.

✂️ Custom AI models democratize access to sophisticated tech.

🔍 AI enables the mass production of varied ad creatives.

✏️ Testing small changes yields significant performance differences.

📌 AI fosters innovative approaches to personalized marketing.

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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

In this episode, we explore and discuss AEM(Aggregated Event Measurement) from Meta, which has been a key solution to data delays and clarity on Meta lately.

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/meta-facebook-ads-aem/

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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

Our guest today is Nataliia Drozd, Marketing and UA Lead at Fabulous. Nataliia’s previous episode with us has remained one of the most popular ones of all time on our show.

In today’s episode, she sheds light on the intricacies of user behavior across different app categories, the impact of retention profiles, and strategies for optimizing subscription models.

Today’s episode is part of the Retention Club, a series of episodes on retention and re-engagement that are co-produced along with Adikteev.

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/retention-club-nataliia-drozd/

KEY HIGHLIGHTS
📌 Hybrid teams enhance retention and engagement.

🔊Retention requires understanding daily to monthly user activities.

♣️ Distinguish strategies for subscription vs. user retention.

🪐 Tailor retention strategies to app niche and user base.

🌊 Product quality naturally boosts retention and lowers cancellations.

🖥 Web onboarding offers strategic advantages but demands careful execution.

🗡 Effective re-engagement relies on precise user segmentation.

🛒 Creative tactics like loss aversion boost re-engagement success.

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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog