36 min
The NextGen Consumer with Morning Light Strategy In Clear Focus
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- Marketing
IN CLEAR FOCUS: Guests Nicole Munsey and Dana Keilman, co-founders of consumer insights consultancy Morning Light Strategy, discuss the largely untapped potential of the 50-plus market, which they characterize as “The NextGen Consumer.” Debunking common myths and misconceptions about this audience, Dana and Nicole explain how their research identifies extended ecosystems of family decision-makers, the relevance of emerging trends such as AgeTech, and their new partnership with AARP.
IN CLEAR FOCUS: Guests Nicole Munsey and Dana Keilman, co-founders of consumer insights consultancy Morning Light Strategy, discuss the largely untapped potential of the 50-plus market, which they characterize as “The NextGen Consumer.” Debunking common myths and misconceptions about this audience, Dana and Nicole explain how their research identifies extended ecosystems of family decision-makers, the relevance of emerging trends such as AgeTech, and their new partnership with AARP.
36 min