Welcome to The Sarah Leather Show where you can Make a Million in Menopause with us.If you’re ready to have outrageous health & wealth by boldly saying yes to you first, stop people-pleasing, and make a much bigger impact in less time, you’re in the right place.
You’ll be inspired to grow & scale your beautiful online biz without sacrificing your health & sanity in the process.
So that you have finally have the freedom that you started your business for in the first place.
037 Mindset for 6-Figure Signature Program Success
Is ‘mindset’ everything in business?
In this episode I discuss:
1. Your vision and your goals in your business (and why you need them) even when they ‘haven’t worked’ in the past.
2. The best way to create a 6-figure income stream.
3. How to use your mind to get what you want.
Why you need to future focus rather than looking to the past.
How to be in 100% belief that your success is happening, even before you see it.
The doors are open for a couple of more days to Signature Program School. Everything you need is here to create your abundant 6-figure Signature Program.
Take a look here:
I’m doing a brand new workshop ‘Course Creation Magic’ next week in my private community here:
036 What I Learnt About Business from Blackberries
Is your next 10K sitting right under your nose?
I was writing my shopping list this morning & wrote ‘berries’ so I would remember to get plenty of fresh berries for my breakfast.
When I was walking to the car I looked sideways & thought to myself ‘the lovely blackberries are out already, I must tell Mum’. My mother lives in Australia but grew up on this side of the world & still misses the seasonal berries that grow in the countryside each autumn.
Then it dawned on me that I don’t need to buy them- they are right here. I collected a huge haul last autumn which kept us going most of the winter. Funnily enough, I’ve written about berries in the past when I was writing about how menopause was affecting me. For 2 years I didn’t see the berries until mid-October when they were finished & all that remained was some shriveled up ones. I had walked past them on my daily stroll to the beach every day for a month- 2 years in a row without seeing them. And probably bought them in a shop. This is how our brain can be at this important time of our lives- detached from what’s going on around us. Just like in pregnancy when we get ‘baby brain’ so that we focus on the new life we’re creating, I believe that ‘memo brain’ is an important time that our hormones are helping us to self-reflect & go inwards. More on this another day.
This got me thinking about women and how it affects their business (it doesn’t take much for my brain to think this way, it’s become a habit over the last few years).
What else is sitting right under our noses? I often say that your next 10K is sitting right under your nose, and as the nose on your face, you can’t see it yourself.
I believe dream clients are everywhere. You just need to speak to their heart.
I’ve just picked a bowl of beautiful blackberries for a snack later. In the process, I dropped the biggest, most succulent-looking berry. I thought about leaving it there but really wanted it. It was the best one.
I stuck my hand into the brambles & got my berry. But scratched myself & got a splinter in the process which will take some time to extract.
Grasping for something never works. When we do this in our business it doesn’t work either. Grasping for new leads or clients? How does it feel? A bit uncomfortable?
Let the berry sit on the ground. A bird will be very happy to find it. There are plenty more berries on the bush, just like there are so many more clients out there for you.
I'm going to be speaking about making money in menopause during my live event next week, see the link below. I'd love you to join us here:
035 Erupting like an Icelandic Volcano
I'm recording this episode from the most amazing place. Iceland. I've had SO many breakthroughs. In today's episode I share one of them. I was being like all the others. The gazillion other business coaches out there saying the same things. Work less. Earn more. Get more clients. Get more leads. Blah blah f***ing blah. Then I started speaking more from my heart, not my head. I started speaking about the struggles of showing up when you’re 40+ (or 55 in my case).
I began speaking about the challenges of doing business in midlife. About confidence dropping, health challenges appearing and fear running the show. I started giving women permission to be themselves in their business and follow their dreams like no one is watching (they're not until you’re ready). I stopped looking at what everyone else is doing & stayed (mostly) in my own lane. I made peace with my inner people pleaser & started thinking about pleasing myself more. I created a ton of boundaries, this one is a gamechanger. I’m not like all the others & neither are you. I have a signature program that will unleash your inner entrepreneur like never before. If you’re quietly ambitious & ready to make a little bit more noise, we need to speak.Ready to stop being so blah?
Make sure you're signed up to the next virtual retreat at TheSarahLeather.com/retreat
034 Let's Talk about Online Courses, Group Programs and Masterminds
I am always being asked by my clients what way they should work with their clients, and how do they get the ‘holy grail’ of passive income.
Everyone wants to stop trading hours for dollars, and that’s a great intention. If it is giving you the income you want, there is nothing wrong with working with just a few clients; however there is a still a lot of coaching hours in your day with this method, and the next step is to create a group program.
Today I want to talk to you about the different ways to scale your business and move away from the hours for dollars scenarios.
There are of course lots of ways; membership sites, retreats, writing books or selling paid workshops which all take your business from the 1:1 scenario to leveraging and scaling your business. I use the 1:Many model to help my clients fill their programs with a lot more ease and the three main ways I coach my clients to scale are:
1. Online courses. This is often what people go to first, aiming to make money while they sleep. The reality is that if you haven’t built an audience, it can be really hard to sell it, especially if they haven’t done the research to make sure you are solving a problem your audience wants to have solved and are willing to pay for. However, there is a time for it, once you have your online program running as it’s much easier to make money from an online course once you have your group program established.
2: Group programs. I coach my clients to start with a group program. Starting with a premium group program where you charge just above the mid-level is a great place to position yourself and there can be so much more ease in marketing and selling it than a low price program. Within the program you include lots of different elements like teaching, accountability, coaching, mentoring, and resource assets to help your clients get results. A premium group program, I believe, is one of the best ways to position your offers to get paid more, work less and helping more people. This is the definition of scaling.
3. Mastermind. If you look at your business model, Masterminds are the cream on the top. They have smaller numbers than group programs and attract a more premium price.
The clients in my mastermind have access to my signature program so they can dip into the information they need, but people in there are at a similar level and have higher level discussions. A Mastermind is about the mastery of the mind, and developing thought leadership, and is a very different model to the group program.
When it comes to stopping trading hours for dollars and filling your premium group program, what is really important is that you have a method for people to find out about you, to attract your ideal clients and that you market to just the people whose problem you can solve.
I am doing a free masterclass on the 24th Of August, all about how to fill your premium group program. You can join at the link below, and we would love to see you there.
You can sign up here:
Along with this, I am offering a free consult with my expert team to see how the 1:Many method can work in your business. There is nothing like having an expert’s eye on your business and they will help you to see what is possible for you. So many keep their dreams too small because of a fear of failure or because things haven’t worked out in the past. My team will help you to step into seeing what is possible for you.
I have been helping women in business for around ten years now and I can see what works. If you try to teach everything it is easy for your clients to become overwhelmed, which is why I teach one method and help other women to walk the path I have walked which is the most easeful way to set up your business.
It is important that you have a strategy, that you are following a strategy and being led by someone who has walked the talk and has been in your shoes and knows exactly what works and wh
033 Trading hours for Dollars
As a general concept, I agree that you shouldn’t trade hours for dollars. Unless of course the dollars you’re charging mean you’re making the income you would like. But, if you’re having to hustle to fill your client slots and you’re charging a low hourly fee, that’s absolutely a burnout model. I know, because I’ve been there.
In this episode, I share that less than 10% of women make 6 figures in their business and don’t make enough money for the lifestyle they would like. The reality is that 6 figure turnover is equivalent to a salary of 50k or 60k, so we need to make money. It’s important to understand that there is no more time, money and effort involved in having big financial goals than tiny ones. If you have modest goals in your business, there is no problem with that at all. The problem is that when women play small because some kind of fear of failure is holding them back from having the goals they really want. But when you realise it is no more work to have bigger goals, everything can really change for you. Only 2% of women hit 7 figures in their business. It may not be a goal for you. I have a lot of clients who are on their way to creating a 7 business, but most will have 6 or multiple 6 figures dreams. You can totally do that, but you have to have the vision first. To get to either of those goals means moving past trading dollars for hours to the 1: Many Method. With this way of scaling your business, you are serving more people, making more money in fewer hours and moving you past the time for money trap.
Can you relate to this? Are spending all your time, energy and money pursuing 1:1 clients, perhaps charging a small session fee or a small bundle of sessions when you could be creating higher-priced sessions or a higher-priced program?It is no more effort to enrol clients in a group program than it is to find 1:1 clients. I like to teach an ongoing enrolment process, which takes away the stress of enrolling a lot of people at any one time. If you’re enrolling 2/3 people a month into your signature program, it’s not that hard to have 10k months. This way you get clients who pay in full or pay by instalments. It’s great to have full payments, but also great for cash flow to have monthly payments coming in as well.I have a vision of helping 1000 women to have 6 and multiple 6 figures in their business by 2025. For me, it’s not just about the money, it’s about the impact I am making. And the impact my clients and team are making. This method helps us to work with much more ease and to help more people. But it’s so important to show up. Your business can’t outperform your ability to lead it. Business is a roller coaster and I help my clients to even out those ups and downs, but they have to be there to help us to grow along the way. Personal growth will still be needed along the way. It may feel hard, but that’s ok because you come out so much stronger at the end of it, and hopefully a lot more money too! If you would like to have a look at your business model, you can book a session with one of my Success Mentors to get their help to plan out your business. They are experts in creating Signature Programs and would love to help you. They will look at where you are now, where you want to go, and see if you are dreaming big enough in your business. We will help you to step into your vision and be part of that 10% with a 6 and multiple 6 figure business and create that vision you really desire.Book your Consult Call with a Success Mentor here while they are available:
032 Kickstarting Your Signature Program
If you know anything about Sarah Leather, you know she is all about Signature Programs. Whether that is 1:1 Signature program or a 1:Many Signature program, it’s the transformational process that you take your clients through, to go from where they are stuck, to where they want to get to.
In this training, Sarah will take you through all the steps the Kickstart day that Sarah uses with her clients to give the participants a real deep dive into it. This is a pivotal part to her Signature Program School and super important to get this mapped out whether you are new to business or have been in business for a while and want to map out a new income stream, or have an area of your business that doesn’t feel in alignment.
Today’s podcast talks through the tangible steps that you can start doing now, and how you can do this in a day yourself:
Know Your Business Model – how you find clients, how you work with your clients. It could be a typical service based industry model, Sarah typically works with coaches or consultants who are working either 1:1 or already have a group, 1:Many program or perhaps a retreat, a seminar or a course. How are you going to be bringing clients into your program, Also your price point, length.. this is the framework OPTYS – One Problem That You Solve. What is the problem that you solve for your clients, and everyone will understand this from your marketing. You may be Multi-passionate, Multi-talented and Multi-skilled.. but! Be clear about the one thing you do, otherwise it will be confusing to potential customers Client Mind-set and Sarah’s STEAR process. Get clear on the before and after scenario. What is it they are thinking before they work with you and the tangible results they want to get at the end of working with you? The during part is your signature program, and how you get them from the ‘before’ to the ‘after’ scenario. Your signature program. The elements of your program could include things like, coaching, teaching, implementation, accountability, resource materials, 1:1 time, group calls. These can all go into the signature program, but which elements are going to help your clients get the results they are looking for. Which are necessary and which is an extra layer of support to bring the transformation for your client? Pricing your Signature Program. What price is representative of the value and the market that you want to market to. How do you position yourself in the marketplace? Getting clients! There are a gazillion ways to market your signature program.. but how do you choose? Sarah talks about Signature Workshops as a simple way to introduce clients to your program and the process of client nurture around that. Lead Generation. How you find people to fill your signature workshop and keep them engaged until they are ready to commit to your program. How to sell… the steps to the buying process and what happens when your customer has found “their person”. What are the next steps to make sure this all works out? Make sure you’re signed up for the next live show and The 1:Many Method 5-day virtual retreat here:
Amazing business podcast
Thank you so much for taking residency in my brain Sarah Leather. I always get so much from each episode of your wonderful podcast. 💗
I'm loving this podcast. The one about business models got me thinking and I'm going to simplify mine. Thanks Sarah!