The Space Bar: Ecommerce Podcast by Space 48 Space 48

Welcome back to the Space Bar podcast! In this episode of the Space Bar Podcast, we discuss B2B commerce, its complexities, niche buying journeys, and some of the trends we’re seeing with B2B businesses and their digital propositions. To help dive into this topic, our host, Pete Robertshaw, is joined by Alex Weston, the Sales Director at SparkLayer and an expert in all things B2B digital commerce and ecommerce.

Alex shares his insights and experience in B2B ecommerce, focusing on the current landscape and the changes we are seeing. We will also dissect how a digital transformation can impact merchants and the importance of knowing your customers. Along with how to create a successful B2B ecommerce platform, we will discuss the current trends, features, and customisations we are seeing in B2B ecommerce and their impact.

Pete and Alex have a wealth of experience in ecommerce and B2B landscape, making this episode a must listen for any merchants in the B2B sector.

 

Topics include:


Who is SparkLayer, and what does it do?
What are the limitations of ecommerce B2B functionality?
The rise of B2B digital transformation and its impacts on ecommerce.
What is the generational shift in B2B buying preferences?
Factors in investing in digital automation.
Is it essential to prioritise customer needs in digital transformation?
How to create a successful B2B ecommerce platform.
What are the trends, features, and customisations in the B2B ecommerce landscape?


What market is doing well in the world of B2B ecommerce?



Hosted by Pete Robertshaw, Head of Commerce Consulting, Space 48. Guest: Alex Weston, Sales Director at SparkLayer.

In this episode of the Space Bar Podcast, we venture behind the scenes of the digital storefront to uncover the critical yet often overlooked facets of operational eCommerce. Join us as Jon Woodall, CEO of Dark Matter Commerce and the founder of Space 48, engages in a thought-provoking conversation with Pete Robertshaw, Head of Consultancy at Space 48.

Diving deep into the operational backbone of eCommerce, we unravel the complexities of fulfilment, inventory management, order processing, customer service, and streamlined payment solutions. With a keen emphasis on how these operational aspects are not just part of the machinery but are vital for sustaining customer loyalty and driving the engine of business growth, this episode is a must-listen for any eCom professional.

Our experts tackle the challenges businesses face in operational eCommerce. From navigating the intricacies of delivery costs to the seamless integration of order management and ERP systems, every topic is addressed with actionable advice and real-world examples. The conversation also covers organisations' critical roles and responsibilities for making technology decisions that significantly impact operations.

Obstacles such as scaling customer service, managing product data, and excelling in omnichannel retailing are brought to light. To wrap up, Pete stresses the monumental impact of identifying and addressing operational gaps in today's competitive eCommerce landscape. He also teases the highly anticipated Commerce Fusion event, which aims to address these challenges.

This episode promises valuable perspectives on enhancing operational efficacy and ensuring business success in the digital age.

Listen to the podcast now and attend Commerce Fusion for an even deeper dive into operational eCommerce excellence.

In this episode of the Space Bar Podcast, we discuss the topic of Making Video Content Accessible to All Audiences. Understanding the importance of this can transform how businesses reach out to their global audience and ensure no one is left behind in the digital age. To help dig into this topic, our host, Molly Smith, is joined by Sophie Young, Localisation Services Director, who set up the localisation department at Bring Digital, and Jonny Taylor, Head of Marketing at Bring, brings a wealth of experience across content and SEO.



Sophie and Jonny share remarkable insights into how localisation bridges the gap between content and audiences worldwide by adapting video materials not just through language but also by considering cultural nuances, ensuring accessibility, and overcoming barriers for people with visual or hearing impairments. We're about to explore how localisation is not just a tool for global expansion but an essential component of inclusive marketing strategies that respect and acknowledge diverse audience needs.



In our discussion, we touch upon personal journeys, the evolution and strategic importance of localisation in content creation, and the innovative measures Bring Digital undertakes to make videos accessible to all. From subtitles to voice-overs and the significant role of human translators in the era of AI, this episode unpacks the layers of localisation work and its impact on global markets.



Prepare to deep-dive into how video content, when properly localised, can unlock untapped market potentials, foster inclusivity, and drive global growth, all while maintaining the core essence of the brand's message. 

Topics include:


The strategic importance and benefits of making video content accessible and localised for global audiences.
The various forms of localisation, including subtitling and voice-over, enhance accessibility and market reach.
Incorporating both global and local approaches in marketing efforts to achieve effective localisation.
The critical role of maintaining brand consistency across different markets while respecting cultural nuances.
Global brands must adapt their messaging and products to resonate effectively with local markets.
Examples of cultural considerations and the importance of native-speaking translators in ensuring content is appropriate for each market.
The evolution of audience behaviours and expectations regarding engaging with online video content.
The significance of accessibility in business strategy and the advantages of prioritising subtitling and voice-over for individuals with disabilities.
Limitations of using AI for translation and the complexities AI faces with languages having different conventions and cultural nuances.



Hosted by ⁠Molly Smith⁠, Group Head of Marketing at ⁠Dark Matter Commerce⁠.



Guests: ⁠Sophie Young, Localisation Director, ⁠Bring Digital⁠ and ⁠Jonny Taylor⁠, Head of Marketing at ⁠Bring Digital

Welcome to the latest insightful episode of the Space Bar Podcast, where we unpack the complexities of logistics and fulfilment that retailers are grappling with in a market full of rising costs and changing consumer expectations. Logistics maestro James Hayes from Whistl Group joins host Pete Robertshaw to dissect the state of delivery in the UK and explore innovative solutions.



Retailers are feeling the pinch as delivery costs spike and operational expenses skyrocket. But what's the underlying cause, and more importantly, what can be done? We're discussing whether it's better to pick up or drop off, the myth of carrier hierarchies, and the pressing question - to free deliver or not to free deliver?

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James lends his expertise to the gripes with packaging, locker services' real benefits, PUDO's rising popularity, and the ins and outs of providing an 'eco' delivery option. Can customers expect to pay less, and should retailers offer it as a necessity? Tune in to find out.



With a focus on eCommerce and technology, hear James divulge the details regarding game-changing fulfilment and shipping technologies and whether AI is making significant strides in logistics.



Listen now to understand how you can overcome these current logistics challenges.

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Remember to subscribe to the Space Bar Podcast for more episodes like this, and if you found value in our discussion, give us a review on your favorite podcast platform. Stay tuned for more expert takes and deep dives into the world of eCommerce and logistics! 🚀

Welcome back to the Space Bar podcast! In this episode, we discuss the importance of digital strategy and how to craft a winning one. In today's ever-shifting digital ecosystem, the marketing landscape has transformed dramatically, ushering in a new era of strategies, technologies, and consumer behaviours that continually redefine digital marketing.



We’re joined by Mel Walker, COO, who leads the strategy function at Bring Digital, and Ollie Lees, Strategy Director at Bring Digital. Some of our loyal listeners may know Ollie already, as he has been a long-standing employee at Space 48 and has recently moved over to Bring, Space 48’s sister performance marketing agency and part of the Dark Matter Commerce group. 



Both bring a wealth of experience across strategy, data, and consultancy in this space. So, eCommerce professionals who are looking to build an effective strategy for your brand in 2024, this episode is worth seeing. 



Topics include:


Introducing Mel Walker and Ollie Lees


The importance of strategy in eCommerce


Adopting new technologies without a clear strategy


Strategy misconceptions in business


Simplicity in strategy


Business Strategy and Cost Efficiencies 


Strategy's Impact on Business Direction and Consistency


Attribution Modeling in Digital Marketing


Data Accuracy in Attribution Modelling and GA4


Measuring Marketing ROI and Data Accuracy


Taking a step back and auditing for growth


Strategic frameworks for eCommerce business success


The importance of OKRs in eCommerce


Strategic planning in eCommerce, focusing on "Why" questions


Balance scorecards


Top five tips for strategy



Hosted by Molly Smith, Group Head of Marketing at Dark Matter Commerce.



Guests: Mel Walker, COO, Bring Digital and Ollie Lees, Strategy Director at Bring Digital

Welcome back to the Space Bar podcast! In this episode, we have the pleasure of interviewing Clare Kelly, an experienced eCommerce manager who has transitioned into being her own boss in consultancy.  



Join us as we delve into Clare's fascinating 15-year journey in the digital space, where we discovered our shared expertise in all aspects of eCommerce, from marketing strategies to operational know-how. This interview will uncover Clare's valuable experiences and highlight her impactful roles at various companies. Get ready for an enlightening discussion as we tap into Clare's wealth of insights, providing our listeners with a treasure trove of eCommerce wisdom.



Topics include:


Introduction to Clare - from working at Amazon to Tate Modern. 
Working for Microsoft and the early days of tech and search engines
Search Engine Marketing and Demographic Changes 

Younger gens favors TikTok and Instagram over traditional search engines.
Bing's usage by older gens and potential marketing opportunities.

Amazon E-commerce and Merchandising Strategies 
Amazon Seller Strategies and Fees 
Work Culture at Tate Modern and Amazon 
Digital Marketing for Cultural Institutions
Replatform project for the Tate Group
Salesforce Commerce Cloud Implementation Challenges
Importance of correct architecture for business complexity.
B2B and B2C E-commerce Experiences 
Challenges in B2B and B2C Retail Marketing 
Ecommerce Trends and Sustainability 
Recommerce potential in the fashion industry.
Ecommerce Strategies and Trends 
Ecommerce Platforms and Replatforming 
Entrepreneurship, E-commerce, and Sustainability 



Guest: Clare Kelly, Ecommerce & Digital | Consultant & Coach, Branch9 Digital

Hosted by Pete Robertshaw, Head of Commerce Consulting, Space 48