The Spin Sucks Podcast with Gini Dietrich Gini Dietrich, Founder of Spin Sucks

Earned media has been turned on it's head in the last few months - due to corporate restructuring and companies closing, the pool of media relations experts has shrunk considerably - but it's still an important strategy. Gini Dietrich is giving you 5 tips on how to get better results from your media relations efforts this week on the Spin Sucks Podcast

SEO has come a long, long way since the first search engines started using it to organize results, and Chat GPT is changing the game again. Today on the Spin Sucks Podcast, Gini Dietrich talks about how SEO is working now, the role of communications in it, and what we need to know to take advantage of AI to make sure the right people are finding you at the right time.

Data interpretation and communication is critical to help translate your efforts to outcomes. This week on the Spin Sucks Podcast, Gini Dietrich is talking about Coverage Impact, a powerful tool that can help you interpret, visualize and share your data and correlate them to organizational goals.

Measuring the results of your PR efforts is far more challenging than linking to the likes and clicks you get on your social media accounts. Gini discusses measuring PR success with outcomes vs. outputs, using AI effectively in a PR campaign, and the future of PR measurement.

The PESO model has become a foundational element of the communications industry. The industry isn't static, and neither is the model. Today on the Spin Sucks Podcast, Gini Dietrich is talking us through the changes to the model and graphic, and what it means for communicators around the world.

On this week's episode of the Spin Sucks Podcast, Gini Dietrich is reviewing the PESO model for any of you listening who aren't familiar with it yet, and providing some extra tips and insights for those who are.