Tag Lab Tag Digital

We met today's guest, Colin Stone, when he came into the Tag Digital office to help our wider team overcome the world's second biggest fear, public speaking...
In this episode our host Laura Davidson, dives into Colin's transformative career journey, highlighting the power of storytelling, the evolution of digital communication, and effective branding strategies.
Discover personal anecdotes from Laura and Colin, professional challenges, and the unique influence of personal interests on public speaking skills. Gain expert tips for enhancing your communication in the digital era.
Listen now to find out how you can navigate the modern day sabre tooth tiger...public speaking!

Jennifer Shaw-Sweet, joined Tag Digital at DigitX London, delivering an energetic presentation of LinkedIn's CMO Scorecard.
In today's episode she is sharing her marketing journey, the power of brand advertising, and the importance of inspiration in advertising.
She discusses LinkedIn's CMO Scorecard, the need for consumer insights in B2B marketing and using emotion to connect with B2B audiences as humans.
Listen now to find out how you can measure brand marketing effectiveness, the future of B2B marketing, and shares advice for those starting a marketing career.

Nadia Carta hosted the Google panel at our US launch event, DigitX New York, in October 2022 and we've been inspired ever since.
Nadia is the Head of Digital Transformation at Google and finds time to host her own podcast, lead speaker sessions and founded Spark your Zeal.
In today's episode, Nadia shares her journey of chasing big dreams and overcoming self-limiting beliefs, her role at Google and her passion for data transformation and AI.
Nadia and Laura discuss the value of vulnerability in leadership and reason for creating Spark Your Zeal.
Listen now to find out more about Nadia's journey, both professionally and personally, through tech, self-love and serendipity.

In this conversation, Laura and Craig Davidson, co-founders of Tag Digital, discuss the story of their agency and the challenges they faced while building it.
They started Tag Digital as a small agency to help local businesses with social media and content writing. 
Despite the challenges, they have successfully scaled the agency while balancing family life.
Laura and Craig discuss the challenges they faced as entrepreneurs and parents, the importance of support and flexibility, and the recognition they received as one of the fastest-growing businesses in Scotland.
They also share their pinch-me moments, personal growth as leaders, and the advice they received early in their careers.

This week our host and CEO, Laura Davidson, is joined by Rob Smallwood, Head of Industry and Media Agencies at Meta.
 
In this conversation, we discuss the power of storytelling in marketing, the impact of automation on the future of work, the role of AI in augmenting human work, the rise of short-form content, and the future of shared experiences and mixed reality.
 
We are super excited to share this jam packed episode with you that embodies everything that Tag Lab is, Fuelling Growth in a Digital World.
 
Similar to previous guests, Rob highlights that storytelling is a highly powerful tool in marketing that can change people's minds and create emotional connections to your brand or product.Rob also shares his thoughts on the future of shared experiences and mixed reality that holds potential for immersive and interactive content that brings people together. The intersection of augmented reality and AI assistants has the potential to augment our daily lives in the future.
Listen now to uncover strategies for audience building and the role of creative in advertising targeting, the challenges of preparing for cookie depreciation and the need to have a clear plan for the future both professionally and personally.

Dive into the innovative world of Event Tech with Adam Parry, founder of Event Industry News and Event Tech Live, on this episode of Tag Lab.
We first met Adam when we exhibited at Event Tech Live in 2016, in this episode Laura and Adam discuss the importance of building strong relationships and the positive impact of their partnership over the years.
Host, Laura Davidson, uncovers Adam's journey from zero event planning experience to leading the charge in event technology. 
They discuss overcoming traditional publishing hurdles, the birth of Event Tech Live, and the power of industry relationships.
Adam sheds light on evolving event tech trends, from operational efficiencies to AI's role, and shares personal insights on conquering public speaking fears.
The duo also tackles the importance of sustainability in event planning, emphasising ecological and social responsibility.
Packed with industry insights, personal growth tips, and forward-thinking discussions, this episode is a must-listen for event organisers, tech suppliers, and anyone looking to push boundaries.