114 episodes

Welcome to the Tropical Social Podcast! The podcast for social media managers who are looking to stand out online & live the laptop lifestyle.

Join your host Shannon Segall every Tuesday for real conversations that will help you navigate the ups and downs of entrepreneurship & pursue your version of living the laptop lifestyle. Whether you want to work online + live abroad, road-trip across the country, or simply be your own boss from the comfort of your home, The Tropical Social Podcast is here to help you do just that!

Shannon will bring you practical + actionable strategies to help up-level your social media presence, craft a strong personal brand online, & most importantly help you build your social media management business around your dream lifestyle, not the other way around.

So girl, if you’re ready to create your lifestyle by design, you’ve come to the right place. Grab your favorite cup of coffee, a notebook, & let’s dive in!

Tropical Social Podcast | For Social Media Managers Shannon Segall, Social Media Manager + Mentor

    • Business

Welcome to the Tropical Social Podcast! The podcast for social media managers who are looking to stand out online & live the laptop lifestyle.

Join your host Shannon Segall every Tuesday for real conversations that will help you navigate the ups and downs of entrepreneurship & pursue your version of living the laptop lifestyle. Whether you want to work online + live abroad, road-trip across the country, or simply be your own boss from the comfort of your home, The Tropical Social Podcast is here to help you do just that!

Shannon will bring you practical + actionable strategies to help up-level your social media presence, craft a strong personal brand online, & most importantly help you build your social media management business around your dream lifestyle, not the other way around.

So girl, if you’re ready to create your lifestyle by design, you’ve come to the right place. Grab your favorite cup of coffee, a notebook, & let’s dive in!

    Manage Your Finances As A Freelancer: Expert Tips from Bookkeeper Samantha Eck

    Manage Your Finances As A Freelancer: Expert Tips from Bookkeeper Samantha Eck

    Get ready for today’s episode, tailored specifically for any social media manager or creative who gets a bit overwhelmed when it comes to managing their finances. If this is you, you’re in the right place because in today’s episode, I got to chat with Samantha from Firestorm Finance to talk about everything bookkeeping, finances, late payments, and more.
    I ask all the dumb questions so you don't have to! Samantha is a bookkeeping professional based in Texas, who’s dedicated to serving creatives across the United States. She helps creatives like you not only avoid common financial pitfalls but actually use financial data to grow a thriving, sustainable business. Press play now!
    Connect With Samantha: 
    Instagram
    Grab Her Bookkeeping Checklist
    Mentioned in Episode:
    Gusto
    Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. 
    Other Links & Resources:
    Grab my SMM Notion Template - use code PODCAST for $10 OFF Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado
    If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. 
    Thanks for being a part of The Tropical Social Community!
    XO,
    Shan

    • 31 min
    Integrating YouTube into Your Social Media Strategy with Jamar Diggs

    Integrating YouTube into Your Social Media Strategy with Jamar Diggs

    In today's episode, I had the pleasure of interviewing Jamar Diggs, a YouTube Consultant and Strategist for experts and brands. Jamar helps visionary leaders create low-lift marketing strategies across all their platforms, allowing them to focus on the work they love and limit marketing to just 10% of their CEO activities.
    Join us as Jamar shares his expertise on how to integrate YouTube into your social media strategy. He provides practical tips and strategies to help you make the most of YouTube, streamline your marketing efforts, and enhance your brand’s online presence.
    I’m excited for you to hear today’s interview, so without further ado, let’s dive in!
    Connect With Jamar: 
    Instagram
    Low Lift Membership
     
    Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. 
    Other Links & Resources:
    Grab my SMM Notion Template - use code PODCAST for $10 OFF Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado
    If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. 
    Thanks for being a part of The Tropical Social Community!
    XO,
    Shan

    • 47 min
    Easily Get Client Content Approved On Time | New Social Media Manager Notion Template!

    Easily Get Client Content Approved On Time | New Social Media Manager Notion Template!

    Today, I'm sharing my process for easily getting client content approved on time. As a social media manager, I understand how overwhelming it can be to juggle client needs and business demands. After years of testing countless project management tools, I've perfected a system that truly works.
    Tune in to learn about my exact process and discover how you can organize and streamline your social media management business using my brand new Notion Template. Plus, get $10 off the template with the code "PODCAST" as a thank you for being a loyal listener.
    Resource Mentioned In Episode: 
    Grab My Social Media Manager Notion Template HERE  Other Links & Resources:
    Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado
    If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. 
    Thanks for being a part of The Tropical Social Community!
    XO,
    Shan

    • 10 min
    How To Elevate Your Client Experience As A Social Media Manager

    How To Elevate Your Client Experience As A Social Media Manager

    Have you ever heard the advice to "Charge what you're worth"? It sounds good in theory, but what happens when your client experience doesn't align with the price tag? It can lead to challenges in attracting and retaining clients. In this episode, the inspiration came from my own experience with a service provider who overpromised and underdelivered. Feeling undervalued and frustrated, I realized I could've invested my money more wisely – like a trip to Bali for a better experience at a similar price.
    But rather than dwell on the disappointment, I turned it into a learning opportunity. Join me today as I reveal how I've upgraded my backend systems and processes to ensure my clients never endure the same frustration. Let's dive in!
    Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. 
    Other Links & Resources:
    Grab my SMM Notion Template - use code PODCAST for $10 OFF Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado
    If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. 
    Thanks for being a part of The Tropical Social Community!
    XO,
    Shan

    • 14 min
    Why 90% of Podcasters Fail

    Why 90% of Podcasters Fail

    In a world flooded with over 4 million podcasts, it's easy to feel overwhelmed and think you can't compete. But here's the reality: less than 10% of those podcasts make it past the 10-episode mark. So, what separates the successes from the failures? Press play to find out!
     
    Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. 
    Other Links & Resources:
    Grab my SMM Notion Template - use code PODCAST for $10 OFF Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado
    If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. 
    Thanks for being a part of The Tropical Social Community!
    XO,
    Shan

    • 18 min
    Social Media Is Fake: What I Struggle With As A Digital Nomad

    Social Media Is Fake: What I Struggle With As A Digital Nomad

    Is social media fake, or is it just curated? In today's episode, I'll share my thoughts on this trend. Plus, I'll get real about some of the challenges I've been struggling with as a digital nomad lately.
    Mentioned In Episode: 
    Freelance Friday Podcast  Linkedin Article Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. 
    Other Links & Resources:
    Grab my SMM Notion Template - use code PODCAST for $10 OFF Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado
    If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. 
    Thanks for being a part of The Tropical Social Community!
    XO,
    Shan

    • 23 min

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