The Ultimate Guide to Freelance Marketing Consultant Rates Success Unscrambled Podcast

Siobhan needed help promoting her small business but she didn't know what are the current freelance marketing consultant rates.







This is important for her because she didn't want to pay too much for digital marketing services.







Yes, leads and sales are important to the survival of any business.







Like many entrepreneurs and small business owners, Siobhan prefers spending time doing what she enjoys.







She just was not interested in learning to become a digital marketer herself.







Let me know if you face these struggles like Siobhan.









* You need more leads and sales in your business this year







* Setting up a 12-month marketing plan is outside your comfort zone







* You like showing up on social media but you don't have a marketing strategy in place







* Terms like ROAS, abandon cart emails, CTR, conversion rate, LTV and MRR are way outside your wheelhouse









If only there was a way to figure out the cost of a marketing consultant so that you can include them in your marketing budget.







In this resource, you'll discover simple strategies to plan, budget and hire your digital marketing strategist to significantly increase your business revenue.















What or Who is a Marketing Consultant?







For the purposes of this resource, a marketing consultant is someone who works alongside a business at a strategic level to lead their marketing plan.







In many cases, a business will hire a marketing consultant to fix issues like underperforming campaigns.







Sometimes they are brought in to help an organisation adopt a more cohesive approach to their marketing strategy.







Ideally, there would need to be a budget set aside for marketing spend and your marketing consultant can oversee how to spend it effectively.







Your marketing consultant should help you get a good return on your marketing spend.







A marketing consultant can look at the historical data from your marketing spend vs results over the last 3-12 months and give you wise insights.







It is important to note that even the best marketing consultants are not magicians.







They don't have control over external forces, economic factors, market trends or making things go viral.







Social Media Manager vs Marketing Assistant vs Marketing Manager vs Marketing Consultant







Before we look at rates it's important to understand all the different roles that promote a business.







Let's spend some time understanding who these people are and what they do.







1. Social Media Manager







Depending on the size of your business you may already have someone who looks after your social media accounts.







Their role would be to develop a plan for the social media channels, write the copy, create the graphics and schedule out the content.







They would also look at the performance of the content and suggest ways to improve the results of their social media efforts.







Another vital role would be to keep up with the latest trends and grow the social media community for the business.







2. Marketing Assistant or Marketing Coordinator







So how does the social media manager differ from a marketing assistant or marketing specialist?







Well, a marketing assistant also known as a marketing co-ordinator does just th...