9 min
The West takes up the frugal innovation gauntlet Cambridge Judge Business School Discussions on Innovation
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- Business
Western demand for frugal innovation has surprised the authors of a book published a year ago, urging the West to look to India, Brazil and China for new approaches.
The book - "Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth" - was co-authored by Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise. He says the amount of interest shown by the West, from both smaller entrepreneurs and larger companies innovating for Western markets, has been particular striking.
Western demand for frugal innovation has surprised the authors of a book published a year ago, urging the West to look to India, Brazil and China for new approaches.
The book - "Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth" - was co-authored by Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise. He says the amount of interest shown by the West, from both smaller entrepreneurs and larger companies innovating for Western markets, has been particular striking.
9 min
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