Think Creatively Marketing Podcast Steve Eastlack

88% of people trust online reviews as much as personal recommendations AND customers are turning more and more to Google, Facebook, Nextdoor, Yelp and other online sites to learn about you. This is a huge opportunity for your brand if you know how to manage your online reputation. I share a few tips that should help you think about a reviews strategy for your company!

I break down a few examples of brands winning with their holiday marketing messages and share a few ideas on how you can create your own holiday marketing campaigns!

In order for you and your team to have rewarding brainstorms, you want to all agree on one thing before walking into the room and that is there is no such thing as a bad idea.

I’ll be the first to admit - Thinking Creatively is hard. It can be really easy to fall into the same pattern of behavior and think in the same way that we’ve always done - it’s safer that way. Doing so means you think you're taking less risks of a campaign not working or your team falling short of your goals because of something that didn't work as well as you expected it would. I'm here to tell you that's the wrong approach. In order to overcome the challenge of creative thinking, you must be willing to fail and try things you've never considered before so that you can break through that door that opens your mind to a really powerful idea.

60% of marketers say they have a difficult time coming up with content that will engage their audience...

Here’s a quick idea to think about the next time you sit down to brainstorm content. When you’re deciding what content to create next, think about the questions you know your customers are asking or at the very least, you feel fairly confident in. And have that inspire your creativity.

I dive into a few creative ways you can leverage your social media profiles to tell an incredible brand story.