15 episodes

Written and delivered by marketing technologist and entrepreneur Sean Jackson, THINKERS Manifesto walks you through a step-by-step process for learning how to circumvent the many elements of our psychology and society that prevent us from doing our best thinking.

THINKERS Manifesto Sean Jackson

    • Science

Written and delivered by marketing technologist and entrepreneur Sean Jackson, THINKERS Manifesto walks you through a step-by-step process for learning how to circumvent the many elements of our psychology and society that prevent us from doing our best thinking.

    EP 12: Pivoting To Meet The Right Customers

    EP 12: Pivoting To Meet The Right Customers

    Pivot.

    It's a term that a lot of startup companies know well.
     
    A pivot is a shift in business strategy that involves changing a company’s products or business model based on feedback from the market. 
     
    A lot of companies have conducted successful pivots. But not all pivots require changing a product. 

    Sometimes it requires you to change your approach to a market.

    • 12 min
    EP 8: The Idea That Led to a Journey

    EP 8: The Idea That Led to a Journey

    In Season 2, we explore the concept of ideas versus execution through the story of what we did with just one idea, sparked by that first season of the THINKERS Manifesto.
    Our story will reveal some important lessons we learned along the way, including how we recovered from a near-fatal decision. 
    And at the end of this season, we will give you our answer to that eternal question of what matters more: an idea or its execution.
    The answer we found will surprise you. 

    • 14 min
    EP 9: The Value of the First Follower

    EP 9: The Value of the First Follower

    The impact of any idea is directly dependent on the number of people that follow the idea. And the person that has the most impact on an idea is the first follower of it. 

    In this episode, we discuss the role of the first follower -- the person who takes a leap of faith to follow an idea when no one else does. The value of the first follower cannot be underestimated. As this episode reveals, it can have a profound impact on the way an idea evolves into something larger.

    • 15 min
    EP 10: Failure

    EP 10: Failure

    How we deal with failure says a lot about ourselves. Failure is painful, it leads us to doubt our capabilities, our ideas, our work.
    Failure can take a huge toll on us financially, emotionally, and psychologically.
    And while success releases testosterone and dopamine into our system, failure has an entirely different effect – one that is purely psychological.

    In this episode, we talk about the role of failure through the story of a failure we experienced when we first set out to launch our company. 

    • 13 min
    EP 11: Learning From Failure

    EP 11: Learning From Failure

    Failure is a key ingredient of success. But just because you fail, does not mean you will be successful. It is how you deal with failure that matters. 

    In this episode, we examine the key ingredients that can help turn a failure into a success. Learning from failure is important - but what you learn and how and when you apply that learning matter more.  

    • 15 min
    EP 13: Dealing with Change

    EP 13: Dealing with Change

    We think a lot about change in our organization -- developing the skills that are required to stay nimble in our efforts and humble in our approach.
     
    But there is one thing about change: it’s not easy.
     
    It’s a struggle between managing the vision of an idea with the execution of that idea as the market sends you a continuous stream of feedback, both good and bad.
     
    And there is another thing about change that most people don’t appreciate. You need the right people for change to work well.

    In this episode, we talk about the importance of being flexible in our business strategy and how to hire the right people that can embrace change.

    • 11 min

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