ThinkResults Marketing ThinkResults Marketing

So, you've decided to have a ... company. One of the first (of many) decisions is what to name it, right? This is an important, and often emotional, decision that is no less crucial than naming a baby. The big difference is that there can be more than one Brittany or Jennifer in a group (trust me on this... there were five Jennifers in my kindergarten class!). This is not the case for companies, which makes the process that much more challenging.

Before you jump off the deep end and launch your new product, let’s check in on a few simple questions you can ask to make sure the product is indeed ready for prime time.

Email has been around for well over a decade and is a valuable tool that most of us use daily. Because so much of our business communications are done via email, it’s incredibly important to hone effective communication and email skills. Although it’s a great tool, it can be difficult to convey emotion or to build rapport – especially with people you have never met in person or whom you communicate with primarily via email.

An oft-overlooked piece of developing your online presence is your domain strategy – and your defensive domain strategy. Just ask Donald Trump. Although the Trump Organization apparently owns 3,643 domain names, the strategy did not include buying ImpeachTrump.com and that omission has come to haunt him recently.

One of our clients, Lazarex Cancer Foundation, a nonprofit that improves patient access to cancer clinical trials, was having some success with their social media but wanted it to be a much stronger part of their marketing mix. Before working with the ThinkResults team, social media was a part-time focus for the communications director. It was among numerous other priorities on her daily list and she knew it wasn’t getting the attention it deserved.  Lazarex had a good following on Facebook (about 9,000 followers) and lots of high quality content for us to use.