41 min
Tourism Business Tips During Covid | Tourism Tim Warren & Dan Austin | TBS 81 Travel Business Success
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- Marketing
Do you wonder what are some best practices on customer and cash retention, marketing and promotions, optimizing your operational systems or your lead and sales conversion funnels? Then join multi-award winning, family owned tour operator founder Dan Austin with Austin Adventures and Travel Business Success Radio Podcast founder & host “Tourism Tim” Warren with almost 60 years combined experience in international and domestic tour operations and leadership in a candid tip-filled conversation on top tourism business tips during Covid to help you survive and thrive in the these challenging times.
Dan and Tim have known each other since 1995. They both have passion for travel, tourism and now they are both involved with tour companies. They used to connect every month on Saturday’s to talk about tourism business, marketing, operations, etc. and are now here to share their best tourism business tips during COVID.
Dan Austin is the founder and CEO of Austin Adventures. He ignited his passion for adventure travel in 1976. His travels soon took him to Alaska we’re he owned and operated a mid-sized construction company. He gained valuable experience working out difficult logistics and long distance problem solving.
“Tourism Tim” Warren is the founder of Adventure Business Consultants. For over 26 years, Tim has dedicated himself to helping current and future tourism stakeholders worldwide to start, grow, and prosper. He’s also the host of the Travel Business Success Radio Podcast and Tourism Marketing TV, and the author of Double Your Tourism Bookings Online Program.
Marketing & Communications (Corona Virus Tourism Marketing Tips)
When did you start communicating with existing guests as COVID 19 set in?
As the COVID 19 Pandemic started unfolding in most businesses, Dan Austin started to reach out to his guests. He and his team focused on a really aggressive campaign with a total from outgoing sales efforts to outgoing communication efforts. And they started making it more personal.
How did you communicate?
They dropped the standard template emails. And started sending out personal emails to their guests and really became honest with them.
What did you share?
They also quickly changed their cancellation policies and deposit policies.
What were the impact on your cancellations and refunds for 2020?
A: Anticipate
They started reaching out to their guests on the first week of March. They communicated with them even before their trips were due. They asked questions like – “What are you looking for?” “What are you most comfortable with?” Consider Corona Virus Tourism Marketing Tips like these – reach out to guests early.
They also had guests that wanted to cancel their trips because they don’t know when they could travel again because of the pandemic. 60% of their guests said they would wait and see if they could travel, 12% rescheduled for later in 2020, and 12% rescheduled for 2021.
B: Be honest
They implemented an open dialogue with their guests. They also quickly changed their cancellation policies and deposit policies.
C: Communicate
Their guests appreciated the fact that they posted on their homepage – here’s what we’re doing, here’s what we’re willing to do now or what we can do to push back final payments. Their guests are also very easy to work with and willing to compr...
Do you wonder what are some best practices on customer and cash retention, marketing and promotions, optimizing your operational systems or your lead and sales conversion funnels? Then join multi-award winning, family owned tour operator founder Dan Austin with Austin Adventures and Travel Business Success Radio Podcast founder & host “Tourism Tim” Warren with almost 60 years combined experience in international and domestic tour operations and leadership in a candid tip-filled conversation on top tourism business tips during Covid to help you survive and thrive in the these challenging times.
Dan and Tim have known each other since 1995. They both have passion for travel, tourism and now they are both involved with tour companies. They used to connect every month on Saturday’s to talk about tourism business, marketing, operations, etc. and are now here to share their best tourism business tips during COVID.
Dan Austin is the founder and CEO of Austin Adventures. He ignited his passion for adventure travel in 1976. His travels soon took him to Alaska we’re he owned and operated a mid-sized construction company. He gained valuable experience working out difficult logistics and long distance problem solving.
“Tourism Tim” Warren is the founder of Adventure Business Consultants. For over 26 years, Tim has dedicated himself to helping current and future tourism stakeholders worldwide to start, grow, and prosper. He’s also the host of the Travel Business Success Radio Podcast and Tourism Marketing TV, and the author of Double Your Tourism Bookings Online Program.
Marketing & Communications (Corona Virus Tourism Marketing Tips)
When did you start communicating with existing guests as COVID 19 set in?
As the COVID 19 Pandemic started unfolding in most businesses, Dan Austin started to reach out to his guests. He and his team focused on a really aggressive campaign with a total from outgoing sales efforts to outgoing communication efforts. And they started making it more personal.
How did you communicate?
They dropped the standard template emails. And started sending out personal emails to their guests and really became honest with them.
What did you share?
They also quickly changed their cancellation policies and deposit policies.
What were the impact on your cancellations and refunds for 2020?
A: Anticipate
They started reaching out to their guests on the first week of March. They communicated with them even before their trips were due. They asked questions like – “What are you looking for?” “What are you most comfortable with?” Consider Corona Virus Tourism Marketing Tips like these – reach out to guests early.
They also had guests that wanted to cancel their trips because they don’t know when they could travel again because of the pandemic. 60% of their guests said they would wait and see if they could travel, 12% rescheduled for later in 2020, and 12% rescheduled for 2021.
B: Be honest
They implemented an open dialogue with their guests. They also quickly changed their cancellation policies and deposit policies.
C: Communicate
Their guests appreciated the fact that they posted on their homepage – here’s what we’re doing, here’s what we’re willing to do now or what we can do to push back final payments. Their guests are also very easy to work with and willing to compr...
41 min