Traction House Investment Marketing Podcast Series Chadd Weston
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- Business
The Traction House Investment Marketing Podcast Series is designed to help asset managers, financial advisors, and investment marketing practitioners discover insights and actions they can take to grow their AUM through digital marketing. Hosted by Chadd Weston & Simon Jalbert, we interview thought leaders from various marketing & distribution disciplines in the investment space to elevate the conversation around what world-class investment marketing looks like in today's unbelievably competitive, crowded attention landscape.
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EP06: Linkedin & Twitter Profile Optimization
What makes a good Linkedin profile? This is a question we get asked all the time. So we decided to dedicate an entire episode to it. In this episode, we break down the 10 most important things you can do to optimize your Linkedin (and Twitter) profiles, and it starts with the humble realization that we just aren't as important as we think we are! Pull up your Linkedin and Twitter accounts and follow along... enjoy.
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EP05: Social Selling Demystified
We've all heard the term "social selling". But what does it mean to sell.. socially? And more importantly, why should asset managers and financial advisors care? In this episode we demystify this popular term, and proceed to try and convince you why finance professionals should care about it, and what to do next.. enjoy.
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EP04: Leverage The Power Of Digital Marketing To Supercharge Your Business Growth
In this episode, Simon and Chadd we were featured as special guests along with Justin Castelli of RLS Wealth management on a podcast series produced by Resolve Asset Management based in Toronto, Canada - hosted by Mike Philbrick, President of Resolve Asset Management. The discussion was centred around digital "tribe-building" and the paradigm shifts taking place in the marketing world that are commoditizing the process of tribe-building. This was a jam packed episode. We hope you get value out of it.
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EP03: Driving AUM Growth With Digital Marketing
In this episode, Traction House Co-founder's Chadd & Simon discuss some of their most successful techniques used to generate investment interest using digital marketing.