The Social Impact Startup The Modern Altruneur

Phoebe Yu is the Founder and CEO of ettitude, a sustainable lifestyle brand made from the world’s first 100% organic bamboo lyocell fabric. Phoebe spent over 10 years helping international companies develop and source textiles and saw first hand the lack of sustainability within the industry. She knew there was room for change and decided to be an agent of it. She launched ettitude 9 years ago and is leading by example on how to build a truly circular business model.
 
In our conversation we discuss:
 
The responsibility of brands to help educate consumers  How it’s easier to stay true to values when when there is integrity in the DNA of the brand Why offsetting is not a solution Her thoughts on AI and how she sees it as an opportunity for more creativity and overall why she believes in community and collaboration over competition  
Phoebe and her team at ettitude are paving the way for a more sustainable future while creating the framework to show why and how all businesses can - and should - embody an ‘eco attitude’.
 
 
Connect with Phoebe
 
LinkedIn
 
https://www.linkedin.com/in/phoebeyu2008/
 
Website
 
https://www.ettitude.com
 
Socials
 
https://www.instagram.com/ettitudestore/

Emily Kane Miller is the Founder and CEO of Ethos Giving, a philanthropic services firm, and Ethos Tracking, a related social impact data management tool that allows businesses, nonprofits and foundations to more effectively track their impact. The central theme for Emily’s life has always been “how can I be an agent of good for my community”, a question that has followed her throughout her career in public policy and law, corporate infrastructure and ultimately what led her to become a tech founder.
 
In our conversation we discuss:
 
The process of creating, iterating and launching a tech product Why she believes change is a collaborative process The importance of social impact as part of company culture The historical framework of social good vs. her thoughts on where we are headed Her top 3 tips for starting / building a career in the social impact space And ultimately why she created her company Emily and her team are utilizing metrics and data to help companies create meaningful and effective social impact in ways that make sense for their respective business models.
 
 
Connect with Emily:
https://www.linkedin.com/in/emily-kane-miller-32272286/
 
https://ethos-giving.com/

Gabrielle Stone is the author of Eat, Pray, #FML, a book that recounts her epic path towards healing that has resonated with countless women across the world.
 
In our conversation we discuss:
 
The events that led up to her journey towards healing  Learning how to be by yourself - and how to love yourself The process of writing and self-publishing her book Navigating internet trolls and protecting your peace And her advice for people who want to make an impact  
 
There’s a reason why Gabrielle’s story has resonated with so many of us: at some point in our lives we will all venture down the path towards self love and more often than not it will be one of the best things that we ever do.
 
 
Connect with Gabrielle:
https://www.instagram.com/gabriellestone/?hl=en
https://www.eatprayfml.com/
 
Our intro theme song is “Pico & Westwood” by Esbie Fonte. Check her out here:
https://www.esbiefonte.com/

Megan Sheldon is the Co-Founder & CEO of Be Ceremonial, a wellness app that draws on the power of ritual to help you create ceremonies to acknowledge times of change in your life.
 
Megan has always had an entrepreneurial spirit and path towards creating a company.  Her passion started with writing meta narratives for brands and has evolved into helping people create moments of meaning and significance.
 
In our conversation we discuss:
 
Creating social impact through secular rituals Building a brand’s narrative How to engage in ceremony without cultural appropriation Celebrating what is, what was and what will be Why you need to let go of perfection in order to launch something And reimagining what growth looks like  
There are so many moments in life that are worthy of being recognized and Megan is helping people to do so in ways that make sense for them.
   
 
Connect with Megan:
https://www.instagram.com/beceremonial/?hl=en
https://www.beceremonial.com/
Download the app: https://apps.apple.com/app/be-ceremonial/id1582513679
 
Our intro theme song is “Pico & Westwood” by Esbie Fonte. Check her out here:
https://www.esbiefonte.com/

Jackie Dalius is the Founder and CEO of MuzicSwipe, a platform that is disrupting the music industry by giving smaller artists the recognition they deserve. The app allows potential fans to discover new music by swiping and matching with upcoming artists that often get over looked on larger streaming platforms.
 
Jackie started her journey in entrepreneurship when she launched her own PR firm and worked in talent management. Noticing how hard it was for smaller artists to be seen, she sought out to help solve the problem.
 
In our conversation we discuss:
 
Problems that exist in the music industry and how difficult it is for smaller artists to be seen How their platform is giving power back to artists & consumers The evolution of MuzicSwipe - from where it started to where it is now Why it’s important to have confidence in your vision And how your dreams can become a reality  
Having only launched their beta in January 2022, MuzicSwipe has already hit the top 100 in the App Store, showing that consumers and artists alike are ready to disrupt the music industry through swiping. 
 
 
Connect with Jackie:
https://www.instagram.com/muzicswipe/
Download MuzicSwipe: https://apps.apple.com/us/app/muzicswipe/id1563012935
 
 
Our intro theme song is “Pico & Westwood” by Esbie Fonte. Check her out here:
https://www.esbiefonte.com/

Corinna Bellizzi is a natural products industry executive who pioneered the growth of the omega-3 giant, Nordic Naturals, from less than $1 million in annual revenue to over $100 million. As a mom of two young boys, podcaster, and executive, her mission is to leave the world a little better than she found it, while inspiring others to do the same.
 
Her podcast Care More. Be Better., is focused on building a community of individuals who want to create positive change in the world at both the local and global level and The Mediacasters is a platform focused on supporting content creators to become their best selves.
 
In our conversation we discuss:
 
The power of podcasting and why meaningful conversations can lead to meaningful action Why you can reinvent yourself - or your brand - at any time The power of incrementalism and local level action Her advice for those looking to start a podcast And why entrepreneurship can be isolating - but you don’t have to go it alone  
Corinna is working to pave a realistic roadmap towards a better future by helping people take action in ways that actually fit into their lives.
 
 
Connect with Corinna:
https://caremorebebetter.com/about/
https://themediacasters.com/
https://www.linkedin.com/in/cbellizzi/
 
 
Our intro theme song is “Pico & Westwood” by Esbie Fonte. Check her out here:
https://www.esbiefonte.com/