50 episodes

The Unstoppable Profit Podcast.

This podcast will give you all of the tools to Grow Your Business & Live Life On Your Terms…

Millionaire Agents and Entrepreneurs Think and Act Differently Than Others. This Podcast Will Give You a Simple, Proven 3-Step Blueprint to Grow Your Business!

Over the past 31 years of research in your industry, Mike Stromsoe has created a unique philosophy called the “Three P’s – People, Processes and Promotion”. This outside the box thinking and guidance provides agency entrepreneurs, just like you, the knowledge and tools you can quickly implement to explode your agency business. He has been there, done that and he is still doing it!

Wherever you are today - if you're starting with nothing or are well on your way to the success you desire – with the right People, Processes, and Promotions in place, you will be Unstoppable.

Unstoppable Profit Podcast Hosted by Mike Stromsoe Mike Stromsoe

    • Careers

The Unstoppable Profit Podcast.

This podcast will give you all of the tools to Grow Your Business & Live Life On Your Terms…

Millionaire Agents and Entrepreneurs Think and Act Differently Than Others. This Podcast Will Give You a Simple, Proven 3-Step Blueprint to Grow Your Business!

Over the past 31 years of research in your industry, Mike Stromsoe has created a unique philosophy called the “Three P’s – People, Processes and Promotion”. This outside the box thinking and guidance provides agency entrepreneurs, just like you, the knowledge and tools you can quickly implement to explode your agency business. He has been there, done that and he is still doing it!

Wherever you are today - if you're starting with nothing or are well on your way to the success you desire – with the right People, Processes, and Promotions in place, you will be Unstoppable.

    Episode 50 : YOU Are The Trusted Authority

    Episode 50 : YOU Are The Trusted Authority

    Welcome to episode 50 of the Unstoppable Profit Podcast, this is Mike Stromsoe coming to you live from the living agency laboratory. Today we’re going to be talking about you owning the position as the trusted authority in your customer’s marketplace.

    In our referral programs we talk about earning and asking, which is fine, but we must continually deliver value and add and provide clarity, certainty, and simplicity for our customers. It’s not overly complicated, you MUST DELIVER!

    Today I want to talk a little bit about you. Yeah you, you have greatness within you, you can do this, but we want you to own the position as the trusted authority in your customer’s marketplace. So how do you do that? If you don’t have something to write with and something to write on, I strongly encourage you to pause right now, get something to write with, get something to write on and let’s get going.

    How do you own the position as the trusted authority

    in your customer’s marketplace?



    No. 1 – What exactly are you selling?

    I learned this when I was 13 years old when I was working for my dad in the restaurant business. He said to me one day, “Hey Mike, you’ve only got one thing to sell, one thing that nobody can trump, one thing that nobody can make better than you can. It has absolutely no limits and you are a complete control of it… Son, it’s you!” What are you selling? It’s you, and I need you to be the number one cheerleader, the number one coach, the number one influence in their lives, their business lives at least, and personal lives, why not you? And why not now? For all of your teammates as well, we’ve only got one thing to sell. That’s you. That’s what we’re selling.

    No. 2 – Humans connect with Humans

    We are in a human relationship. I get the fact that the internet is out there. I get the fact that AI is out there. I get the fact that this massive onslaught of data is out there as well. But ultimately I believe in my heart of hearts, and more than likely for the rest of my time here on earth, there’s going to be a percentage, and 70% of people want that human relationship, maybe more. Based on the millions of people that there are out there in the world, you have unlimited opportunity every single day. So go attract some of it.

    Humans connect with humans. They don’t first connect with brands, with companies, with products, with books, with websites, with magazines. They connect with other human beings. You attract humans simply by being human. Be yourself, be you. Be the most incredible version of yourself that you could ever possibly be and get better every single day. Next, make sure that you put a face on your business and your brand. Make sure that you put a face on your business and your brand. So the question is, and we’re not going to go into though a branding conversation today, but what does that brand look like and what does the face look like? It should be different for every organization. You should be uniquely you and who you are.

    No. 3 – Your Medium and Your Content

    I want you to think about, marketers out there, and sometimes the not so great marketers, that are really connecting with a largest segment of a marketing place, many marketers believe that content matters more than the medium. That’s not necessarily accurate. In my humble opinion, content doesn’t matter more than the medium. I’m not saying the content doesn’t matter. It does matter, but not more than the medium. The medium, or the highway that we’re connecting people with, or the funnel that we’re connecting with people within is what matters most. Then the content follows after that. The ideal or the object that seduces a marketplace, it puts the people and the community together where the buying transaction takes place.

    • 21 min
    Episode 49 : Selling A Players

    Episode 49 : Selling A Players

    Selling ‘A’ Team Players

    I learned from Earl Nightingale and his magical iconic game-changing book from 1955 called The Strangest Secret,  that we are in sales all of the time.  Every single day, every single way, personally and professionally. To give you an example, if you have children, we’re selling our children all the time on the value of doing right, not wrong.  Telling the truth, not lying.  Being punctual, not being late.  In all of that, we are selling them.  Selling, selling all of the time, including selling A players to become a part of your agency team.

    I have studied this intensely, and I’m going to come to you with some of the newest stuff that I’ve learned and I’ve never taught before.  I want you to have this so that you can take it forward and find more of the ‘A’ team players or the best.  Hire the BEST, not the best available. If you want to have a world class organization that is humming on all cylinders without you, you’ve got to have the best team members.

    I can tell you stories upon stories upon stories from people that I work with all over North America who thought that they had a great team in place. They were humming. They were ready to kill it, and one of them quit. One of them moved on. You never, never know… that’s why you MUST ‘Always Be Recruiting’!

    • 24 min
    Episode 48 : Your Next BIG Bank Deposit

    Episode 48 : Your Next BIG Bank Deposit

    Your Next BIG Bank Deposit Must Stop People in their Tracks

    I get to work with agency entrepreneurs all over North America and constantly, constantly the conversation somehow, someway, at some point circles back to new business, attracting prospects, filling the funnel, having enough people in their pipe. Remember your pipe is your life and sales, your pipe must be full 90 days out or you’re going to be hungry this month.  At the end of the day, how do you get people in your pipe? How do you get people’s attention? How do you stop them in their tracks?

    How do you stop them from what they’re doing? It’s absolutely critically important that you understand the power of a headline. That’s exactly what I’m talking about. Your next big bank deposit is all around the power of a headline. And if you learn the psychology, the wording and everything else that’s necessary to create killer marketing headlines or communication headlines for your existing marketplace or any marketplace that you want to penetrate, you will be making bigger bank deposits all the time.

    One of the greatest learning opportunities that I had in my career a number of years ago, I got involved in a workshop that was all about writing copy. And I invested a lot of time and resources in this workshop and I learned how to write copy and I learned the power of a headline. I also learned that 67% of all marketing success is the headline.

    So out of 100% of the time that you’re going to invest in creating a marketing campaign and creating content for that marketing campaign, at least 70% of your time invest must be invested in that headline to get their attention. The headline must be compelling enough to stop the prospect from what they’re doing and grab their attention. That’s where the three M’s of marketing come into play. And if you haven’t heard our podcast on the Three M’s of Marketing, check it out here:

    Episode 6: The Three MMM’s of Marketing

    Yes, marketplace, message and media. You’ve got to understand your marketplace out there and who you’re trying attract, what the ideal prospect looks like in that marketplace. Then you must understand the message that you’re going to convey. This is going to be compelling to stop them in their tracks. And the third one is for media. What kind of media are you going to get out there to that particular marketplace?

    You’ve got to list your biggest benefits in the headline. Generally, at least your single biggest benefit, your big promise to them, it should be included in that headline.  Then you’ve got to deliver that big promise and they have to see the WIIFM because remember they’re playing that radio station in the back of their mind all of the time. Brainstorm lots of headlines. I’ve got big whiteboards here in the living agency laboratory home front and I consistently brainstorm things on these whiteboards to make sure that I find the fit, and then use classic headline formulas. If you would like a list of 600 headlines and some of the more proven headlines that I’ve learned over time, send us an email to info@unstoppableprofitproducer.com and put in the subject line ‘Headline Millionaire’ and we will kick back to you our list of proven headlines.

    What does that mean for you? If you learn how to do this right, you will instantly increase your ROI on your marketing and content efforts both online and offline!

    I hope you have lots of notes, but as we talk about in the Unstoppable Profit Producer Program and our circles, talking about it is not going to do it. Thinking about it is not going to do it. Only action. So anything you learned today, please go implement, execute, and take action.

    • 26 min
    Episode 47 : Your Authority Dominance

    Episode 47 : Your Authority Dominance

    Your Authority Dominance

    You have an incredible opportunity before you to completely dominate the entire geographical sphere within 50 miles of any business that you get to operate and well beyond that. But before you begin to dominate, say your entire state, say your entire geographical region and beyond that, you’ve got to really set the foundational precedent for your local geographical area.

    You begin to find out how to position yourself and your brand in the markets that you wish to dominate because it’s all about who you are.  One, be the influence, continue to build yourself as a leader, as a person, as an influencer, everywhere around you.  Two, make sure you have a solid brand guide telling your businesses story and who you are. Three, identify the key centers of influence that you want to get next to and go after them.

    Four, be vulnerable. Open up. The more you open up, the deeper and the more authentic and clear the connection. I mean, think about it in your personal relationships.  The more you open up, the more depth … everything about you, the better the relationship, right? People want to do business with real, authentic, genuine people. Be vulnerable.

    Number five, share your story after you ask them to share theirs, but share your story. Get really good at sharing your story so that it’s of influence, so that it’s something that people want to hear about. Number six, be the authority. Become the authority and don’t be afraid to share your authority. Number seven, E+ F = C, R + T + MFT, experience plus feeling equals connection. Relationship plus trust equals money follows trust.

    And last, less is more. Make that wow pop, significant, wondrous and just amazing. Leave them without words.

    Thank you for the opportunity to help you grow your business, so you can have more FREEDOM to live life on your terms!

    Wishing you and your loved ones a wonderful Thanksgiving weekend!  We are so very grateful for you!

    What more can we do for you?

    Gratefully,

     

    Mike Stromsoe

    PS If you are ready to change the future of your agency business, here are two ways you can get involved today:

    Reserve Your Seat for the next Live 3-Day BeUnstoppable Bootcamp – Reserve Your Seat Today (click here)!

    Learn more about America’s Leading Independent Insurance Agency Owners Coaching & Mastermind Programs – Work With Mike (click here)!

    • 26 min
    Episode 46 : Are You Attractive Enough

    Episode 46 : Are You Attractive Enough

    Today we’re going to be talking about are you attractive enough, and I’m not talking about what you see in the mirror of truth.

    What I’m talking about is, if you want to have more, you have to become more because you attract exactly what you are and who you become. That’s what I’m talking about. Are you attractive enough to the marketplace or the marketplaces that you are trying to connect with, because if you are not, if you’re not different, if you’re not unique, if you’re not like something they have never seen before or something they want to be drawn to, we need to up our game.

    I just got off of a most recent bootcamp and I am all fired up and uber pumped for all of you, because my friends, there is nothing but opportunity in front of you and it’s really up to you.  The opportunity is out there. I’m here to tell you, my observation of the industry, whether it be our industry, the insurance industry or any other industry out there, there’s a lot of people who aren’t willing to go get it. I will suggest as much as 80% of the force out there is not willing to do what it takes. I know that’s not you, so congratulations. You’re already in the top 20%.

    So what I wanted to share with you today is, are you attractive enough? Dr. Seuss said, “Why fit in when you were born to stand out?” I mean, if you ever read any of the Dr. Seuss books to your children, Green Eggs and Ham and Cat in the Hat and all that kind of stuff, you were born to stand out, my friends. So my encouragement is, go stand out and be different than anybody else in the marketplace.

    So my question for you today is why. Why are people continually attracted to you, or why are they not, and you or your agency team over and over and over and above any and all of their options available to them? That is one of my greatest encouragements as an overall mindset in any organization. Whether it be your agency, my agency or any other business out there, you’ve got to be answering this question all the time. Why should people do business with you over and above any and all other options available to them? You’ve got to be answering that question all the time.

    A fact in today’s society is that updated messages or the marketplace is inundated with messages, making it into the minds of the marketplace because they’re just inundated. It’s a noisy, crazy, like I said, inundated marketplace. And so what’s going to help you get into the prospect’s minds if they’re even thinking about you? When they hear the word insurance, do they even think about you, your uniqueness, what you bring to the table, the thing that separates you? See, here’s the thing, my friends. They don’t need you. So we have to be cognizant of the fact that they do need us and we have to make sure that we stand out in the minds of that particular marketplace.

    Thank you for the opportunity to help you grow your business, so you can have more FREEDOM to live life on your terms!

    What more can we do for you?

    Gratefully,

     

    Mike Stromsoe

    PS If you are ready to change the future of your agency business, here are two ways to get involved:

    Attend our next Live BeUnstoppable Bootcamp – Reserve Your Seat Today (click here)!

    Learn more about America’s Leading Independent Insurance Agency Owners Coaching & Mastermind Programs – Work With Mike (click here)!

    • 20 min
    Episode 45 : Special Guest Joe Theismann

    Episode 45 : Special Guest Joe Theismann

    Today We Are Joined By Special Guest, Entrepreneur and Former Star Quarterback for the Washington Redskins, Mr. Joe Theismann

    Joe Theismann is an entrepreneur and the former star quarterback for the Washington Redskins.  He spent the last two decades working for ESPN on their NFL broadcast and the NFL Network.

    A 1971 graduate of University of Notre Dame,  Mr. Theismann received All-American honors and led the Fighting Irish to consecutive Cotton Bowls and was runner-up to Jim Plunkett in the Heismann Trophy balloting.  In 2003, he was inducted into the College Football Hall of Fame.

    As a 12 year NFL veteran, Mr. Theismann played in 163 consecutive games from 1974 to 1985 and holds the Redskin record for passing yards, completions and attempts.  He was a two time Pro Bowl selection and led the Redskins to a 27-17 victory over the Miami Dolphins in Super Bowl XVII.

    In 1982, Joe was elected the NFL’s Man of the Year for his community service and dedication to the health and welfare of children.  In 1983, he won the league’s MVP award.

    Then in 1985, he lost his successful football career at age 35 to a serious injury. Joe Theismann learned firsthand how to think, analyze and reinvent in the face of adversity and change.

    Plus an Exclusive Invitation Just For You…

    Meet Joe Theismann LIVE at the BeUnstoppable 2019 Bootcamp, October 21-23, 2019 in beautiful San Diego, CA!

    But wait, there’s MORE…

    Take advantage of this Exclusive Invitation this and SAVE $199…

    To Reserve Your Seat Today – visit www.BeUnstoppableBootcamp.com

    Here’s What Other Agents That Made The Decision To Attend Mike Stromsoe’s BeUnstoppable Bootcamps Had To Say:

    If you are ready to change the future of your agency business, make the decision today – www.BeUnstoppableBootcamp.com!

    • 22 min

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