11 episodes

The PR Future podcast shares the latest trends and provides insight into the future of public relations and strategic communication. Produced by the Center for Public Relations (CPR) at the USC Annenberg School for Communication and Journalism and hosted by CPR Director and Golin Chairman Fred Cook, #PRFuture features the inspiring stories of communication executives, academics, students and more as part of our mission to define the future of our industry and to develop those who will shape it.

USC Annenberg #PRFuture Podcast USC Annenberg Center for Public Relations, Fred Cook

    • Marketing

The PR Future podcast shares the latest trends and provides insight into the future of public relations and strategic communication. Produced by the Center for Public Relations (CPR) at the USC Annenberg School for Communication and Journalism and hosted by CPR Director and Golin Chairman Fred Cook, #PRFuture features the inspiring stories of communication executives, academics, students and more as part of our mission to define the future of our industry and to develop those who will shape it.

    Melissa Waggener Zorkin on Finding your Purpose — And Leading With It

    Melissa Waggener Zorkin on Finding your Purpose — And Leading With It

    Global CEO and founder of WE Communications Melissa Waggener Zorkin discusses how her agency helps their clients activate with purpose, and how she leads at WE with the voices of her diverse office front-of-mind. This discussion is part of our series reviewing the 2021 Relevance Report, available for free download at annenberg.usc.edu/relevance.

    • 23 min
    Season 1 Wrap-Up: Fred Cook on New Activism

    Season 1 Wrap-Up: Fred Cook on New Activism

    A lot has changed since we released our Global Communication Report this past April. This week, our host Fred Cook, director of the USC Center for Public Relations and chairman of the global PR firm Golin, reviews the key points learned through talking with prominent activists and communications pros during season one of #PRFuture. This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, available for free download at annenberg.usc.edu/gcr.

    • 27 min
    Carolyn DeWitt on Rock the Vote's Brand Partnerships for Civic Engagement

    Carolyn DeWitt on Rock the Vote's Brand Partnerships for Civic Engagement

    President and executive director of Rock the Vote Carolyn DeWitt discusses how the national nonprofit cultivates successful and mutually-beneficial brand partnerships that mobilize voters nationwide — and offers tips on how to make sure your vote gets counted in November. This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, available for free download at annenberg.usc.edu/gcr.

    • 29 min
    Christopher Miller on Ben and Jerry’s Flavor for Activism

    Christopher Miller on Ben and Jerry’s Flavor for Activism

    Christopher Miller, head of global activism strategy at Ben and Jerry’s, discusses how the company’s unique activism department works closely with the communications and marketing teams to help the ice cream company of peace and love embed social missions into their products and campaigns. This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, available for free download at www.annenberg.usc.edu/gcr

    • 30 min
    USC Annenberg School's Henry Jenkins and Robert Kozinets on Fan Activism

    USC Annenberg School's Henry Jenkins and Robert Kozinets on Fan Activism

    USC professors and fandom and culture experts Henry Jenkins and Robert Kozinets discuss the roots of activism in fan culture, and how companies can spark positive long-lasting change through dialogue with their own corporate fans. Henry reveals that the participatory culture of fandom, where fans debate in online spaces and advocate for change within their favorite entertainment brands, has empowered today’s young people to more actively engage in causes they are passionate about on a global scale. This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, available for free download at annenberg.usc.edu/gcr.

    • 35 min
    Kelly McGinnis on Employee Activism and Earning Profits Through Principles at Levi’s

    Kelly McGinnis on Employee Activism and Earning Profits Through Principles at Levi’s

    Kelly McGinnis, senior vice president and chief communications officer at Levi Strauss and Company, discusses how employee activism plays an essential role in the company’s response to social issues and the formation of meaningful partnerships with activists and other corporations. This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, available for free download at annenberg.usc.edu/gcr.

    • 32 min

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