35 min

USC Annenberg School's Henry Jenkins and Robert Kozinets on Fan Activism USC Annenberg #PRFuture Podcast

    • Marketing

USC professors and fandom and culture experts Henry Jenkins and Robert Kozinets discuss the roots of activism in fan culture, and how companies can spark positive long-lasting change through dialogue with their own corporate fans. Henry reveals that the participatory culture of fandom, where fans debate in online spaces and advocate for change within their favorite entertainment brands, has empowered today’s young people to more actively engage in causes they are passionate about on a global scale. This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, available for free download at annenberg.usc.edu/gcr.

USC professors and fandom and culture experts Henry Jenkins and Robert Kozinets discuss the roots of activism in fan culture, and how companies can spark positive long-lasting change through dialogue with their own corporate fans. Henry reveals that the participatory culture of fandom, where fans debate in online spaces and advocate for change within their favorite entertainment brands, has empowered today’s young people to more actively engage in causes they are passionate about on a global scale. This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, available for free download at annenberg.usc.edu/gcr.

35 min

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