200 episodes

Voice of Influence: Personal Brand and Communication Strategy for Message-Driven Leaders is a podcast featuring interviews with thought leaders and experts who have a highly developed voice of influence. Creative, message-driven leaders will appreciate the support, insight and advice that will help them develop their own voice and compelling communication that makes a difference in the world.

Voice of Influence Andrea Joy Wenburg

    • Management

Voice of Influence: Personal Brand and Communication Strategy for Message-Driven Leaders is a podcast featuring interviews with thought leaders and experts who have a highly developed voice of influence. Creative, message-driven leaders will appreciate the support, insight and advice that will help them develop their own voice and compelling communication that makes a difference in the world.

    Is Your Tone Influential?

    Is Your Tone Influential?

    A few episodes ago, we talked about why it’s important to simplify your expertise so that people who don’t share your knowledge of a subject can care about what you have to say. In last week’s episode, I spoke with marketing consultant, Wes Gay, about practical steps that subject matter experts can take to cut the jargon and speak clearly so people will listen,
    In continuing with this theme, I’m now discussing some mistakes experts make that end sabotaging their message by making other people feel dumb.
    In this episode, I share how my 13-year-old daughter’s hatred for people who talk down to her because of her age is a perfect lesson in how to talk to your audience, how talking down to your audience is disrespectful to them, why you should use your “normal” voice when talking to your audience, the reasons I sometimes don’t talk in my normal voice, why your tone is just as important as your words, and more.

    • 17 min
    How to Cut the Jargon and Speak Clearly with Wes Gay

    How to Cut the Jargon and Speak Clearly with Wes Gay

    Wes Gay is a writer, entrepreneur, and marketing consultant. He is a StoryBrand Certified Copywriter and Guide, helping businesses clarify their marketing message and strengthen their position in the marketplace.
    While this is Wes’ second appearance on the Voice of Influence podcast, he and I originally connected because I was looking for help with my own marketing efforts.
    In this episode, Wes and I discuss what the “curse of knowledge” is and why all experts should be aware of it, why every expert needs to have empathy when it comes to their audience if they want their marketing efforts to truly resonate with them, the importance of giving yourself time and space to think, why it’s crucial that you’re empowering your audience rather than talking down to them, why you want to be as specific as possible when it comes to who the audience you’re trying to reach, the value of creating one central idea you want to communicate, his tips for determining what the central idea should be, his take on how Dr. Fauci handled the topic of facemasks in the recent pandemic, why you should have a clear villain in the stories you share with your audience, and more.

    • 44 min
    Simplifying Your Expertise So People Care

    Simplifying Your Expertise So People Care

    Starting today and continuing over the next few weeks, we’ll be diving deeper into how to communicate more simply so you message doesn’t get lost.
    In this episode, Rosanne and I discuss how her son’s passion for fish is a perfect example of the importance of speaking to your potential customers in a way that will resonate with them, why we as experts need to realize that we’ll always care more about the subject matter than our clients and customers, why we need to know our target audience very well before we communicate with them, the value of shifting your marketing mindset from how you can get someone to purchase you offering to wanting to share something that can really help others, the questions you can ask yourself to see if you’re in need of a marketing or communication shift, how my free course can help you get clarity of these types of communication topics, and more.

    • 22 min
    Break Free from Who You Think You Should Be

    Break Free from Who You Think You Should Be

    After the three previous three episodes about change, I wanted to take some time to think through together what the psychology behind behavioral change means for you individually and how you can process paradigm shifts and helps others process them as well.
    In this episode, I share the difference between assimilation and accommodation, the first time I experienced change in a way that rocked me to my core, the song I wrote about the feelings I had during that experience, how to understand what your paradigm is, the power of being able to honestly answer if you could be wrong about the situations requiring you to make paradigm shifts, the sense of feeling lost after going through a paradigm shift and what you need to remind yourself of during that time, the importance of not blocking out the pain that comes with paradigm shifts, and more.

    • 21 min
    Another Look at the Psychology Behind Changing Your Mind

    Another Look at the Psychology Behind Changing Your Mind

    We’ve talked this month about the fact that change challenges us. As part of this theme, I had a conversation with Dr. Espen Klausen last week about the psychology behind how people change.
    In that conversation, Dr. Klausen described some of the differences between assimilation, which he says is bringing new ideas into old schemas, and accommodation, which he says involves significant paradigm shifts.
    This week, Roseanne Moore is on the show to help me dive deeper into the concepts of assimilation and accommodation and how they can help us embrace change.
    In this episode, we discuss some practical examples of assimilation and accommodation, how to know if you need to make a major paradigm shift or if the situation really calls for smaller changes, why it’s crucial for leaders to focus on personal growth if want those around us to do the same, what leaders can do to promote a healthy growth environment, the importance of taking care of your physical and mental well-being if you want to grow and change, the value of incorporating reflection in the process of changing something, how leaders can know if the resistance to their suggested changes is just a natural resistance to change or if it’s an indication of a deeper issue that needs to be addressed, and more.

    • 20 min
    The Psychology Behind Changing Your Mind with Espen Klausen, Ph.D

    The Psychology Behind Changing Your Mind with Espen Klausen, Ph.D

    Espen Klausen, Ph.D., is back on the show! In case you’re not familiar with this frequent guest, Espen is a licensed psychologist and speaker based in Fond du Lac, Wisconsin.
    His work in public community mental health includes individuals, couples, and family therapy with clients of all ages and he conducts psychological assessments. He is the lead psychologist for several County programs. He consults for Social Services. As a speaker, he runs seminars on a wide range of subjects for professionals groups, company wellness programs, ministries, County departments, and community groups.
    In this episode, we discuss how pain and discomfort can be catalysts for change, why the death of George Floyd has resulted in real change when similar situations have not, why it’s biologically more difficult to change as we age and how we can help make it easier, how hygiene is a perfect example of how changes can sometimes take generations, the difference between assimilation and accommodation and how they both impact our brains and the way we change, how your diet factors into your ability to make changes, how to know if your level in influence over someone is starting to venture into unhealthy territory, and more!

    • 45 min

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