Wantrepreneur to Entrepreneur | Start and Grow Your Own Business Brian Lofrumento

Unlock the secrets of successful digital marketing with Jared Schweers of Key Element Media as we dissect what truly powers the engine of online business growth. From his early days as a computer enthusiast to becoming an expert in the digital marketing world, Jared's story is a testament to leveraging passion into expertise. Our engaging conversation covers more than just the mechanics of SEO; it's a deeper look into how effective branding and customized strategies can be the difference-makers for local businesses.

Today's digital landscape demands an understanding of the nuanced elements that bolster a brand’s online footprint, and in this episode, we share the strategies you'll need to enhance your own. We stress the vital role of crafting impactful titles and meta descriptions and delve into why rich website content is paramount for customer engagement. By breaking down the process of establishing a user-friendly website architecture, we reveal how a strong foundation can support diverse and sustainable marketing efforts, emphasizing the need for a long-term SEO strategy over the allure of quick wins through paid advertisements.

Finally, for small business owners wrestling with the complexities of marketing on their own, this episode is packed with practical guidance. Learn how to initiate marketing efforts by committing to regular updates and the importance of tracking these efforts to understand your lead sources. I share my personal strategies for juggling the demands of business with the necessity of growth-focused activities, ensuring a balanced approach to marketing and networking. So, whether you're a startup entrepreneur or a seasoned business owner, this is a conversation filled with insights that promise to elevate your approach to digital marketing.

ABOUT JARED
Jared is the owner and driving force behind Key Element Media, a premier web and digital marketing firm headquartered in Rockwall, Texas. With a specialization in web design, organic search, Google Profile Rankings, Paid Search, and apparel, the company boasts an impressive portfolio, catering to businesses of all scales—ranging from national giants to hyper-local enterprises. Key Element Media continues to grow year after year, serving more clients and completing larger projects. With a rich career spanning over eighteen years in digital marketing, Jared's expertise is grounded in a solid foundation, backed by a degree in Communication Technology. Beyond Key Element Media, Jared extends his entrepreneurial prowess as the co-owner of Rockhopper Designs & Apparel, Rockwall's go-to screen printing and apparel brand. His leadership and commitment to his community have earned him notable accolades. In 2019, Jared was honored as the Ambassador of the Year by the Rockwall Chamber. He's also an esteemed Leadership Rockwall Class of 2020 alumnus. His company, Key Element Media, received the title of Small Business Partner of the Year from the Rockwall Area Chamber of Commerce in 2016, and the firm's alliance with the Chamber remains active. In addition to Chamber activities, Jared is an active member of the Rockwall Noon Rotary Club and holds influential positions on various local boards.
LINKS & RESOURCES
Visit Key Element Media’s WebsiteFollow Key Element Media on InstagramConnect with Jared on LinkedIn 

In today's episode we'll talk about the concept of permanence vs. impermanence when it comes to our ideas, our businesses, and even our identities. Most importantly, we'll explore the freeing benefits of accepting that all things pass, giving us room to explore, to experiment, and to grow, knowing that not only are we not married to our fleeting thoughts and ideas, but we're also not defined by the outcomes we experience along the way.

Unlock the transformative power of entrepreneurship AND education with our special guest from Episode 841, Chase Eskelsen, the visionary behind Fersken Education. In this Action Saturday episode, you'll hear Chase's call to action on how your business can be a catalyst for change while simultaneously benefiting from the fresh energy and innovative minds of college interns. Chase, with his rich experience in scaling educational initiatives, shares his personal success story, illuminating how internships can be a mutually beneficial solution, giving students practical experience and businesses access to top talent without breaking the bank.

ABOUT CHASE

Chase Eskelsen M.Ed. spent over a decade in various education positions. He started his education career as an administrator focused on strong operational metrics and scaling full-time, online schools (both charter and district). Upon leaving the school management position he supported nationwide EdTech company with one foot in the academic policy world and the other in government affairs supporting digital educational options. He then served as the Chief Operating Officer of an education nonprofit where he oversaw launching new hybrid schools and supporting the acquisition of educational opportunities until he started Fersken Education in late 2021. FerskenED is a one-stop education consulting firm supporting schools and businesses and edupreneurs through the FerskenED Mastermind.

LINKS & RESOURCES 
Visit Fersken Education’s Website Connect with Chase on LinkedIn

Embark on a journey of transformation with the edupreneurial insights of Chase Eskelsen, who joins us to map out the vibrant terrain of digital and in-person learning integration. Chase's unique strategy has carved out a new niche in education, which he dives into with passion, discussing his progression from online school management to a nonprofit COO and consultant.

In today's conversation Chase unravels the complexities of the educational system, stressing the importance for educators and policymakers to effectively translate data and policies into actions that resonate with diverse audiences.

Plus, you'll hear Chase's candid narrative of the entrepreneurial voyage, resonating with the universal themes of sacrifice, resilience, and unwavering family support. His story is a testament to the power of strategic planning and networking, which have been instrumental in nurturing his consulting firm and supporting the growth of fellow education entrepreneurs. Together, we celebrate the mastermind business model for creating communities that share wisdom and catalyze opportunities, reinforcing that with a robust foundation and network, entrepreneurs can indeed convert their bold visions into impactful realities.

ABOUT CHASE

Chase Eskelsen M.Ed. spent over a decade in various education positions. He started his education career as an administrator focused on strong operational metrics and scaling full-time, online schools (both charter and district). Upon leaving the school management position he supported nationwide EdTech company with one foot in the academic policy world and the other in government affairs supporting digital educational options. He then served as the Chief Operating Officer of an education nonprofit where he oversaw launching new hybrid schools and supporting the acquisition of educational opportunities until he started Fersken Education in late 2021. FerskenED is a one-stop education consulting firm supporting schools and businesses and edupreneurs through the FerskenED Mastermind.

LINKS & RESOURCES 
Visit Fersken Education’s Website Connect with Chase on LinkedIn

Redefine your workday with the infectious enthusiasm of Pete Kusiak, today's special guest and business fun maestro. In our conversation today, Pete walks us through his evolution from a children's fitness franchise manager to a sought-after author and consultant. He unveils the secrets behind transforming a business environment into a powerhouse of joy and why this strategy isn't just about laughs—it's about serious revenue boosts and motivated employees, capable of weathering economic challenges with smiles on their faces.

Forge stronger connections within your teams, whether they're down the hall or across the globe, under the guidance of Pete's innovative techniques. Drawing from the collective nostalgia of card games and the universal language of food, we discuss uniting teams through shared experiences that bridge cultural divides. Remote work doesn't mean distant teams; we share imaginative ways to use technology for creating camaraderie and enhancing the personal touch in the digital workspace—complete with virtual coffee breaks and a mug of the real stuff to kickstart those morning meetings.

Wrapping up with a peek into Pete Kusiak's new book, this episode paints a vivid picture of a workplace where laughter is the soundtrack and positivity is palpable—from enthusiastic customer greetings to the energetic buzz that permeates every corner. We shine a spotlight on how the likes of Cirque du Soleil have masterfully integrated entertainment into their business model, turning mundane moments into captivating experiences. 

ABOUT PETE

Pete Kusiak is a franchise guru who knows how to bring the fun into business! With a track record of success owning and coaching franchises for over 20 years, Pete's innovative strategies have transformed businesses, boosting revenue and workplace happiness. His passion lies in creating organizations that are not only exciting but also irresistible! By using his Fun First Strategy, Pete motivates teams, improves company culture, and drives sales and operations to new heights

LINKS & RESOURCES 
Visit The Fun First Strategy’s Website Get a copy of ‘Drop The F-Bomb in Your Business’ Connect with Pete on LinkedIn

Join us for an insightful episode as we sit down with Nick Jones, whose entrepreneurial spirit is as diverse as his background. He's navigated the challenging terrain of startups like Uber and Lime, danced through UN climate negotiations, and, with a leap of faith, launched his own venture, Eat Sleep Launch Repeat. Through our candid conversation, Nick peels back the layers of his transition from a potential law student to a startup sensation, sharing the trials and tribulations of kicking off a new business just as the world grappled with a global pandemic.

The fabric of a startup's journey is woven with tales of growth, innovation, and the relentless pursuit of validation in a mercurial market. Nick brings this narrative to life, recounting how he took an idea from the ether and anchored it in the needs of a demanding consumer base. We explore the landscape of forging a brand amidst crisis, gathering a tribe of committed team members, and the delicate art of scaling a business without losing the entrepreneurial essence that sparked its inception. Nick's stories and strategies resonate whether you're building a tech empire or a community-focused project, revealing the dual task of crafting a standout product while meticulously crafting the machine that delivers it.

As we crest the final hill of our trek with Nick, he invites us into his world of transformation, where experiencing the 'startup consciousness' becomes a conduit for personal enlightenment. Unpacking tales of deep introspection from Burning Man to the serene retreats of Costa Rica, we learn how Nick's own journey has inspired him to inspire others, fostering a space for leaders to unlock their hidden potential. With authenticity and mindset at the core of our discussion, Nick's experiences underscore the importance of keeping an open heart and mind, guiding us towards the light of greater possibilities for all facets of our lives. Join us in this episode, and be prepared to have your perceptions beautifully altered.

ABOUT NICK

Nick Jones has had a career spanning early Uber and Lime expansion, UN climate negotiations, and starting multiple companies including Eat Sleep Launch Repeat, a startup expansion agency. Five years ago he attended his first Burning Man event and quickly found ways to get more involved becoming a volunteer Ranger, setting him on a path that would lead to him co-founding a retreat center in Costa Rica where leaders can experience transformational change. Nick has now added one on one coaching and retreats to the list of services he provides companies and leaders.

LINKS & RESOURCES 
 Visit Eat Sleep Launch Repeat’s Website  Visit Startup Consciousness’ Website Follow Nick on Instagram Connect with Nick on LinkedIn