56 min
What is Greenwashing in Marketing? | Katie Smith, Wild Path Consulting ORION
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- Business
In this episode, we connect with Katie at Wild Path Consulting, whose clients have said she revolutionized their marketing mindset. Katie clarifies what is greenwashing marketing versus authentic sustainability strategies and how to spot the differences as a business leader and consumer. She has helped us navigate the wilderness of our own work and we hope her strategies resonate with you, too. Enjoy!
In this episode, we connect with Katie at Wild Path Consulting, whose clients have said she revolutionized their marketing mindset. Katie clarifies what is greenwashing marketing versus authentic sustainability strategies and how to spot the differences as a business leader and consumer. She has helped us navigate the wilderness of our own work and we hope her strategies resonate with you, too. Enjoy!
56 min