37 min
What is Your Biggest Challenge? – PTC 483 Podcast Talent Coach
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- Technology
OVERCOMING YOUR CHALLENGE
What is your biggest challenge? I asked that recently to podcasters on my email list. On this episode, I'll help you through a few of them.
DO THE WORK
Whatever your challenge, do the little work daily to build your foundation.
Country artist Chris Young is a great example.
The first time Chris Young came to town was around 2009. He played in the radio station conference room to about 20 people.
This was shortly after he was the winner of the 4th season of the TV show "Nashville Star" in 2006.
The next time here in town, he played to a small club with a few other artists for a few hundred people.
Over the next few years, Chris returned to town as the opening act for a variety of other artists. Each time he played to a few more people than the last.
Finally in 2019, Chris came to town to headline his own show for about 5,000 people. He has done that a few other times since then.
Here is a guy that got great exposure on a television singing competition with a big audience. He has put in the consistent and methodical work over time to get where he is today.
Other artists on the singing shows don't make it, because they haven't put in the work to create the relationship over time.
Just look at the winners of American Idol, like Ruben Studdard, Fantasia Barrino, Taylor Hicks and Jordin Sparks. They didn't put in the work.
Carrie Underwood and Kelly Clarkson have been working for years to get where they are today even after their American Idol start.
You can't create a relationship in 20 weeks of a tv season. It takes years.
Do the work. Get rich slowly.
Whatever your challenge, give it time.
Let's look at a few of these questions.
THE DOWNLOADS CHALLENGE
I’m trying all the things to increase downloads. I send out a weekly email and post on social media. I also mention my podcast when it’s applicable on music teacher Facebook groups. I’ve been a guest on a few podcasts. I guess my biggest challenge is not knowing what else I can do to grow downloads. They are increasing but very slowly. Maybe that’s normal?
Thanks,
- Jeanette
Yes, Jeanette, that is normal. I know we don't like to hear that it takes time. But, it takes time.
Rarely will you see your downloads grow at a huge rate unless you get in front of a large pool of your ideal clients.
Greg Payne is one of my clients. He hosts the Cool Grandpa podcast.
As he was growing his podcast, he was able to get mentioned in an article in the New York Times.
Who reads the New York Times? Typically a lot of people who are grandparents.
Greg doubled his downloads overnight.
Getting into the New York Times isn't something we can do everyday. However, you can find other influencers who speak to your ideal clients. Those influencers make great partners.
To find the influencers who have the attention of your ideal target listener, begin by defining your listener. You can do that quickly and easily by downloading my Ideal Target Listener Worksheet here: www.podcasttalentcoach.com/listener.
Keep working both sides of the growth equation.
First, keep your current listeners coming back. Your email and social media tactics will help remind your fans to listen.
Then, find those new ideal clients and invite them into your world. Get them on your email list, so you can email them as well.
The podcast interviews you are doing should help. Let's find other areas to ramp it up.
Above all else, create great content, share yourself, and be consistent.
THE GUEST CHALLENGE
My biggest challenge is getting the guests to share the episode.
- Kate
This is another common challenge, Kate. We can't expect our guest to share, but it is always great when they do.
There are two things you can do. First, select better guests. Next, make it incredibly easy for them.
Let's talk about better guests.
Dave Jackson at the School of Podcasting is a great guest. When he is interviewed on a podcast, he will play a clip of that interview on his own show.
OVERCOMING YOUR CHALLENGE
What is your biggest challenge? I asked that recently to podcasters on my email list. On this episode, I'll help you through a few of them.
DO THE WORK
Whatever your challenge, do the little work daily to build your foundation.
Country artist Chris Young is a great example.
The first time Chris Young came to town was around 2009. He played in the radio station conference room to about 20 people.
This was shortly after he was the winner of the 4th season of the TV show "Nashville Star" in 2006.
The next time here in town, he played to a small club with a few other artists for a few hundred people.
Over the next few years, Chris returned to town as the opening act for a variety of other artists. Each time he played to a few more people than the last.
Finally in 2019, Chris came to town to headline his own show for about 5,000 people. He has done that a few other times since then.
Here is a guy that got great exposure on a television singing competition with a big audience. He has put in the consistent and methodical work over time to get where he is today.
Other artists on the singing shows don't make it, because they haven't put in the work to create the relationship over time.
Just look at the winners of American Idol, like Ruben Studdard, Fantasia Barrino, Taylor Hicks and Jordin Sparks. They didn't put in the work.
Carrie Underwood and Kelly Clarkson have been working for years to get where they are today even after their American Idol start.
You can't create a relationship in 20 weeks of a tv season. It takes years.
Do the work. Get rich slowly.
Whatever your challenge, give it time.
Let's look at a few of these questions.
THE DOWNLOADS CHALLENGE
I’m trying all the things to increase downloads. I send out a weekly email and post on social media. I also mention my podcast when it’s applicable on music teacher Facebook groups. I’ve been a guest on a few podcasts. I guess my biggest challenge is not knowing what else I can do to grow downloads. They are increasing but very slowly. Maybe that’s normal?
Thanks,
- Jeanette
Yes, Jeanette, that is normal. I know we don't like to hear that it takes time. But, it takes time.
Rarely will you see your downloads grow at a huge rate unless you get in front of a large pool of your ideal clients.
Greg Payne is one of my clients. He hosts the Cool Grandpa podcast.
As he was growing his podcast, he was able to get mentioned in an article in the New York Times.
Who reads the New York Times? Typically a lot of people who are grandparents.
Greg doubled his downloads overnight.
Getting into the New York Times isn't something we can do everyday. However, you can find other influencers who speak to your ideal clients. Those influencers make great partners.
To find the influencers who have the attention of your ideal target listener, begin by defining your listener. You can do that quickly and easily by downloading my Ideal Target Listener Worksheet here: www.podcasttalentcoach.com/listener.
Keep working both sides of the growth equation.
First, keep your current listeners coming back. Your email and social media tactics will help remind your fans to listen.
Then, find those new ideal clients and invite them into your world. Get them on your email list, so you can email them as well.
The podcast interviews you are doing should help. Let's find other areas to ramp it up.
Above all else, create great content, share yourself, and be consistent.
THE GUEST CHALLENGE
My biggest challenge is getting the guests to share the episode.
- Kate
This is another common challenge, Kate. We can't expect our guest to share, but it is always great when they do.
There are two things you can do. First, select better guests. Next, make it incredibly easy for them.
Let's talk about better guests.
Dave Jackson at the School of Podcasting is a great guest. When he is interviewed on a podcast, he will play a clip of that interview on his own show.
37 min