29 min
Why Should a Small Business Build a YouTube Channel? Mosher Media Podcast
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- Business
Many marketers and business owners are considering starting a YouTube channel or are already building one. It can take a lot of time, effort, and even luck to build a large following on YouTube. In this podcast Dan Mosher shares the challenges Mosher Media has faced in building its YouTube channel with the hopes that others could benefit from what has been learned. YouTube is certainly a great platform to share the story of a business or brand, but how do you measure success? How do you prove ROI? What is the right strategy? As usual Dan Mosher has more questions than answers.
Many marketers and business owners are considering starting a YouTube channel or are already building one. It can take a lot of time, effort, and even luck to build a large following on YouTube. In this podcast Dan Mosher shares the challenges Mosher Media has faced in building its YouTube channel with the hopes that others could benefit from what has been learned. YouTube is certainly a great platform to share the story of a business or brand, but how do you measure success? How do you prove ROI? What is the right strategy? As usual Dan Mosher has more questions than answers.
29 min
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