30 min
World Vision with Cam Watson OX for GOOD Podcast
-
- Marketing
In this episode of the OX for GOOD Podcast, we’re talking with Cam Watson, head of global brand, campaigns, and digital marketing for World Vision International. Cam was previously the Chief Marketing Officer at Alpha. He lives with his family in Oxfordshire. In this conversation, Cam talks about leveraging strategic and creative tools to evoke different kinds of emotion: joy, delight, and even anger. The goal, in all of this, is to turn apathy into action, as Cam says: "We need to inspire people out of feeling comfortable and grey and neutral about the topics; to actually inspire them to action.”
In particular, we explore a global project that Cam led across 30 markets: A World of Firsts. In that project, Cam and the World Vision team partnered with OX to tell stories of “firsts” of children in poverty — their first ride home from school, their first day with a belly full of food, and more. The campaign took a global audience into the magic of those moments, and allowed the World Vision team in each nation to customize the story to their locale. In hearing Cam’s own story, we hear how the advent of the internet awakened him to a world of possibilities, and we explore how he is pushing his team to new technological frontiers.
Thanks for joining us on the OX for GOOD Podcast where we believe that world class creative shapes a better world. There’s good our world needs you to do; we’re here to help.
In this episode of the OX for GOOD Podcast, we’re talking with Cam Watson, head of global brand, campaigns, and digital marketing for World Vision International. Cam was previously the Chief Marketing Officer at Alpha. He lives with his family in Oxfordshire. In this conversation, Cam talks about leveraging strategic and creative tools to evoke different kinds of emotion: joy, delight, and even anger. The goal, in all of this, is to turn apathy into action, as Cam says: "We need to inspire people out of feeling comfortable and grey and neutral about the topics; to actually inspire them to action.”
In particular, we explore a global project that Cam led across 30 markets: A World of Firsts. In that project, Cam and the World Vision team partnered with OX to tell stories of “firsts” of children in poverty — their first ride home from school, their first day with a belly full of food, and more. The campaign took a global audience into the magic of those moments, and allowed the World Vision team in each nation to customize the story to their locale. In hearing Cam’s own story, we hear how the advent of the internet awakened him to a world of possibilities, and we explore how he is pushing his team to new technological frontiers.
Thanks for joining us on the OX for GOOD Podcast where we believe that world class creative shapes a better world. There’s good our world needs you to do; we’re here to help.
30 min