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For the final week of this series Rachel Powell, Xero's Chief Customer Officer, asks her guests Zhi-Ying Barry from Forrester and Diane Deng from Forrester Consulting about their favourite insights of The Next Chapter for Small Business study and what they might mean for small businesses moving forward. Download the study here.

The ability to create meaningful connections with the community is one of small businesses key competitive advantages and even more so during the current climate. Rachel Powell, Xero's Chief Customer Officer, and her guest Zhi-Ying Barry from Forrester and Diane Deng from Forrester Consulting look at another insight in The Next Chapter for Small Business study that showed how small businesses can leverage these personal connections to create genuine value for their customers. Download the study here.

Rachel Powell, Xero's Chief Customer Officer, and her guests Zhi-Ying Barry from Forrester and Diane Deng from Forrester Consulting take a deep dive into one of the insights in The Next Chapter for Small Business study that showed how digital technologies, and in particular cloud or web-based tools, have been critical to many small businesses operating successfully throughout so much disruption. Download the study here.

To uncover the true impact of the pandemic on small businesses Xero commissioned The Next Chapter for Small Business study by Forrester. In this 4 part series Rachael Powell, Xero's Chief Customer Officer, talks with Zhi-Ying Barry and Diane Deng from Forrester to delve into the insights of the study. This week they focus on what steps small businesses are taking to survive, and in some cases thrive during COVID-19. Download the study here. 

There are so many different modes of communication to choose from, email, Zoom meetings, online messaging, and if you’re lucky enough to meet in person, face-to-face. Join Melanie Morris (Head of Bookkeeping, Xero) as she talks about the principles of effective communication with some experts. Our guests are Catherine “OG” Walker, a member of Xero’s founding team (and current Head of Community, Xero), Phil Crothers (Learning Experience, Xero) and Jason Hallam (Customer Experience Functions Manager, Xero).

To have your say on the future of Xero Now, click here.

Have you heard of "human centred design"? More and more businesses are using this approach to create memorable and frictionless customer experiences. Join Steve Kelly as he chats to two fellow Xeros who help guide us through this concept and how small businesses can benefit from it. Our guests are Courtney Martyn (Head of Service Design, Xero) and Duncan Buchanan (Product Manager, Xero).

To have your say click on the link below:
https://www.surveygizmo.com/s3/5827281/Xero-Now-Feedback