9 min

XS6: 10 Things You Didn't Know About Juan Valdez The Exchange Coffee Podcasting Network

    • Entrepreneurship

The coffee industry has had its share coffee spokespeople over the years, both fictional and nonfictional; but for longevity and pure iconic-ness, none of them can really compare to Juan Valdez, the advertising character who has been representing National Federation of Colombian Coffee Growers for over 60 years.

The coffee industry has had its share coffee spokespeople over the years, both fictional and nonfictional; but for longevity and pure iconic-ness, none of them can really compare to Juan Valdez, the advertising character who has been representing National Federation of Colombian Coffee Growers for over 60 years.

9 min