17 episodes

Weekly Podcast hosted by Scott Howland, of Zephr, featuring Publishing, Media and B2B industry specialist interviews and lightning talks.

Zephr Podcast Sessions Scott Howland

    • Marketing

Weekly Podcast hosted by Scott Howland, of Zephr, featuring Publishing, Media and B2B industry specialist interviews and lightning talks.

    Ep 17 - Raoul Monks (Flume Sales Training) - Shifting Perspectives in Sales

    Ep 17 - Raoul Monks (Flume Sales Training) - Shifting Perspectives in Sales

    In this Zephr Podcast Sessions, Scott Howland is joined by Raoul Monks, Founder and Director of Flume Sales Training. They explore the shifting perspectives in sales and how pivoting your sales strategy could be the best thing for your business this...

    • 23 min
    Ep 16 - Florian Bauer - Behavioural Pricing

    Ep 16 - Florian Bauer - Behavioural Pricing

    On this episode, Scott Howland interviews Florian Bauer of Vocatus AG. Florian is a behavioural pricing expert, looking at the psychology around both buyers, sellers and the pricing models available.What is Behavioural Pricing?How does it work?Success...

    • 24 min
    Ep 15 - Simona Zanette (Hearst Digital SA) - New Revenue Streams for Publishers

    Ep 15 - Simona Zanette (Hearst Digital SA) - New Revenue Streams for Publishers

    In this session, Scott Howland, talks with Simona Zanette, MD Hearst Digital SA, on how they're adapting and changing their revenue streams. Key areas include live events and white label of their content hub.Current Revenue Streams for HearstHearst Live...

    • 23 min
    Ep 14 - Josh Bloom - Why Brands Leverage Video

    Ep 14 - Josh Bloom - Why Brands Leverage Video

    This week on the Zephr Podcast Session, Scott Howland interviews Josh Bloom, previous Head of Video at Mumsnet. They talk about leveraging video and strategies around this.Why brands leverage videoIs it as easy as using an iPhone?Key benefits of video...

    • 22 min
    Ep 13 - Jeppe Bjerrum (Jysk Fynske) - Reducing Churn and Increasing Retention

    Ep 13 - Jeppe Bjerrum (Jysk Fynske) - Reducing Churn and Increasing Retention

    Scott Howland is back again, this time interviewing Jeppe Bjerrum of Jysk Fynske! They discuss how Jysk Fynske managed to very successfully r educe their churn through various different touch-points and methods, and also how behavioural pricing...

    • 23 min
    Ep 12 - David Lockie (Pragmatic) - Web Monetisation

    Ep 12 - David Lockie (Pragmatic) - Web Monetisation

    This week sees Scott Howland interview David Lockie, Founder of Pragmatic. They discuss all things Web Monetisation and key ways to maximise revenues.Solving the revenue maximisation problemWhy is publishing evolving so fastUser centric experiencesTop 3...

    • 26 min

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