Bad Decisions is the podcast that helps marketers understand why we choose what we choose, why we think what we think, and how to exploit this stuff for fun and commercial gain.
A special announcement from Bad Decisions
Dan shares some big news on the launch of the first ever Built on Behaviour Bootcamp.
Dunning-Kruger Effect: Why you might know just enough to be dangerous
Ever notice how novices tend to be highly opinionated, while those with more experience are a little less sure? In this episode, Mel and Dan unpack the Dunning-Kruger Effect, and why your social media feed is often so infuriating.
Pratfall Effect: Why you can afford to make a mistake
People and brands often go to great efforts to manage the impressions others form of them, but what if we stopped trying to be perfect, and instead owned our flaws? In this episode, Mel and Dan explore the Pratfall effect, and why tripping up the stairs on your way to a presentation could be a winning strategy.
Reciprocity Bias: Why you should always buy the first coffee
It might not always feel like it, but we’re wired with an inherent desire to cooperate and collaborate with others. That means when someone does us a favour, we can’t help but want to settle the score. In this episode, Mel and Dan consider how this social and emotional drive can direct people to pay for things they didn’t even know they wanted.
Ostrich effect: Why you really should just go to the doctor
If information can help us make good decisions, why would we sometimes actively avoid it? In this episode, Mel and Dan discuss the ostrich effect, and how brands can overcome the tendency we have to bury our heads in the sand.
Zero Risk Bias: Why there’s so much value in nothing
Turns out that one of the most ‘sure things’ in life, is people’s likelihood of picking a ‘sure thing’. In this episode, Mel and Dan look at how we make choices around risk, and why our desire to avoid uncertainty can sometimes end up costing much more.