19 min
The Art of Mastering AI for Social Media Success Behind the Post
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- Marketing
In this episode of Behind the Post, host Alina welcomes Etien Yanev, the Senior Social Media Manager at Payhawk. As the author of the book “Digital Marketing Compass” (currently only available in Bulgarian), and with 12 years of marketing experience under his belt, Etien shares all the expertise he’s picked up along the way.
From content creation to video creation, Etien dives into all the use cases AI can provide to help scale social media content as well as help us serve our audiences better. He reveals his favorite tools to use and best practices for using them effectively.
As well as showing his passion for AI, Etien also shines a light on the importance of leveraging your employees and executives as brand ambassadors to humanize your brand and maximize your impact.
Hot topics:
Best practices for using AI to its full potential
His top AI tools for content creation
The significance of personal brands to build relationships with your audience
In this episode of Behind the Post, host Alina welcomes Etien Yanev, the Senior Social Media Manager at Payhawk. As the author of the book “Digital Marketing Compass” (currently only available in Bulgarian), and with 12 years of marketing experience under his belt, Etien shares all the expertise he’s picked up along the way.
From content creation to video creation, Etien dives into all the use cases AI can provide to help scale social media content as well as help us serve our audiences better. He reveals his favorite tools to use and best practices for using them effectively.
As well as showing his passion for AI, Etien also shines a light on the importance of leveraging your employees and executives as brand ambassadors to humanize your brand and maximize your impact.
Hot topics:
Best practices for using AI to its full potential
His top AI tools for content creation
The significance of personal brands to build relationships with your audience
19 min