93 episodes

If you’ve ever wondered what it really takes to become a successful entrepreneur in the wellness industry, grab your headphones and start listening. Brand Yourself is a show that gives you a behind the scenes look at what female business owners in the health, mindfulness, and personal growth space have done to build thriving businesses and stand out brands. Hosted by brand strategist, Blair Badenhop, you’ll hear guests reveal the up and down journeys to finding success and how they leveraged who they really are to carve out their spot in the industry. Tune in to discover how “being yourself” is the secret to captivating your audience, effective marketing and branding, and more.

Brand Yourself Blair Badenhop

    • Entrepreneurship

If you’ve ever wondered what it really takes to become a successful entrepreneur in the wellness industry, grab your headphones and start listening. Brand Yourself is a show that gives you a behind the scenes look at what female business owners in the health, mindfulness, and personal growth space have done to build thriving businesses and stand out brands. Hosted by brand strategist, Blair Badenhop, you’ll hear guests reveal the up and down journeys to finding success and how they leveraged who they really are to carve out their spot in the industry. Tune in to discover how “being yourself” is the secret to captivating your audience, effective marketing and branding, and more.

    91: The Power of Devoting Your Business to Your Audience with Priscilla Tsai

    91: The Power of Devoting Your Business to Your Audience with Priscilla Tsai

    After years of using severe prescription acne treatments, Priscilla Tsai realized that traditional approaches to fighting skin concerns were unsustainable, unhealthy, and stigmatizing.

    Instead, she wanted to find a solution that would create long-term yet gentle results for her skin, mind, and body.

    After tackling her hormonal acne with superfoods instead of chemicals, she quite literally made her own solution and left her job on Wall Street. Cocokind was then born in 2015.

    In the episode, Priscilla shares why her struggle with acne from her teenage years to her early 20’s prompted her to start making her own skincare products, her experience with imposter syndrome and why she didn’t let it stop her from launching her skincare brand, which is now a multi-million dollar company, what it was like to leave behind her high-paying job on Wall Street and move to San Francisco to start bootstrapping Cocokind, why she says nurturing and loving up her customers and audience is the number one reason she’s been able to build such a trusted product line and profitable business, her top 3 pieces of advice for anyone starting a product-based business in the wellness industry (not what you might think!), the massive role old school marketing played in the first 2 years of business, and why she recommends making in-person relationship building a priority, and so much more!
     
    To learn more about Priscilla Tsai and the resources mentioned in this episode, visit the show notes.
     
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    • 1 hr 1 min
    90: Why Investing in Your Business Increases Your Income with Natalie Zises

    90: Why Investing in Your Business Increases Your Income with Natalie Zises

    Natalie Zises is a Binge & Diet Recovery Coach who specializes in helping women let go of the diet-binge cycle and find peace around food for life.
    I’ve had the pleasure of knowing Natalie since 2017 when she enrolled in my business mentorship program Your Wellness Brand.
    In this episode, we chat about how she’s worked with over 40 clients in just the first year and a half in business—and how she’s hit 6 figures in 2019, she shares why she shifted from a career as a chef to a coach and the role her own struggles with her body played in that decision, the many wise investments she made along the way in mentors, coaches, education and more to build her business, how she dealt with her family’s disapproval when she started being more vulnerable online and why standing strong in her vision for her brand was key to moving past their push back, the ways she continues to stay true to herself and why owning her style is what makes her brand magnetic and relatable to her target audience, and so much more!
     
    To learn more about Natalie Zises and the resources mentioned in this episode, visit the show notes.
     
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    • 1 hr 4 min
    89: Trusting Your Own Recipe for Success with McKel Hill Kooienga

    89: Trusting Your Own Recipe for Success with McKel Hill Kooienga

    McKel Hill Kooienga is the Founder and CEO of Nutrition Stripped, a trailblazing mind-body health company that supports the well-being of people around the world.

    In this episode, she shares what it was like to take Nutrition Stripped from passion project to full-time business, why she makes it a priority to understand what her audience wants, the key steps she took along the way to grow a social media following of over 300,000, and land lots of press, and so much more!

    • 1 hr 6 min
    88: How to Share Your Story to Build a Community of Millions with Dr. Nicole LePera

    88: How to Share Your Story to Build a Community of Millions with Dr. Nicole LePera

    Dr. Nicole LePera is a Holistic Psychologist who views mental and physical struggles from a whole person perspective and works to identify the underlying physical and emotional causes.

    In the episode, Dr. LePera shares how her own dark night of the soul inspired her to shift her practice to incorporate the mind, body, and spirit, the role sharing her story of healing has played in her becoming a huge success story in just 5 years, why she followed her intuition to create her online community, and more!

    • 1 hr 6 min
    Bonus: The Scoop On The Pod Hiatus & My Maternity Leave

    Bonus: The Scoop On The Pod Hiatus & My Maternity Leave

    In this special bonus episode, I talk about the exciting reason I’ve decided to take a hiatus from the show, when I’ll be back with new episodes, and where you can stay connected with me during the hiatus.

    I also talk about which episodes released in 2019 that I think you should revisit or be sure to listen to for the first time while waiting for new episodes.

    • 10 min
    87: Why Embracing Your Flaws Makes You Irresistible with Alexandra Roxo

    87: Why Embracing Your Flaws Makes You Irresistible with Alexandra Roxo

    Alexandra Roxo is a transformational mentor, healer, and writer who is passionate about empowering women.

    In the episode, she shares why she was ashamed to call herself a coach, what inspired her to help women express their gifts, how doing deep inner work was key to becoming the kind of leader she needs to be to facilitate transformation for her clients, how she organically grew her business on Instagram, her trick for up-leveling in your life and business and charging what you’re worth, and more!

    • 1 hr 6 min

Customer Reviews

Maya85il ,

A boost of motivation and inspiration!

I started my own wellness brand a year and half ago, and had a major slowdown a few months ago. The moment I started listening to this podcast the motivation and inspiration started coming back to me and it’s been harder for me to hide from the reason I chose this path! I feel that the content is very aligned with me, diverse, touches so many amazing spots, and I feel so inspired and motivated while and after hearing the episodes. Thank you so much Blair!

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