59 episodes

Surprising stories about how the biggest, household name brands affect our lives and culture — for better or worse. Host Charlie Herman finds tales of tragedy, love, strange histories, unintended consequences, and accidental success.
More information at www.businessinsider.com/household-name

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    • Business
    • 3.1, 8 Ratings

Surprising stories about how the biggest, household name brands affect our lives and culture — for better or worse. Host Charlie Herman finds tales of tragedy, love, strange histories, unintended consequences, and accidental success.
More information at www.businessinsider.com/household-name

    50: Let’s Talk About Tampax

    50: Let’s Talk About Tampax

    How do you advertise a product that's taboo? When Tampax became the first commercially-produced tampon in 1933, no one wanted to talk about menstruation. So the company embraced education as advertising. It’s a strategy that grew from door-to-door sales campaigns to middle school sex ed classes across the country today. But what does it mean when corporations lead the conversation about menstruation?

    And for more information about menstruators: https://www.plannedparenthood.org/learn/health-and-wellness/menstruation

    • 37 min
    49: Making Nathan’s Famous

    49: Making Nathan’s Famous

    Nathan’s Famous turned the hot dog into a symbol of July 4th. But the story of how that happened says a lot more about America than just its love of a good BBQ. It’s immigrants striving for the American dream, hucksters spinning tall tales, underdogs fighting against the odds. The good, the bad, and the ugly of the US stuffed through a meat grinder, bigger and better than Nathan’s ever dreamed. 




    Subscribe to Business Insider: businessinsider.com/btyb

    • 36 min
    48: The Fight for the McDonald’s Franchise

    48: The Fight for the McDonald’s Franchise

    In 1969, Cleveland’s Black residents boycotted McDonald’s. For weeks, the company’s leadership had been locked in a stalemate with Black activists over who should own and operate the local franchises. It was all part of a bigger movement, whose goal was to build economic power in Black communities through Black-owned businesses. But 50 years later, how are the Black franchisees at McDonald’s faring? Were the golden arches a golden ticket to economic equality?

    Listen to the reporter roundtable: https://www.businessinsider.com/how-american-businesses-can-do-more-fight-racial-injustice-2020-6 

    Read more of Kate Taylor's reporting about McDonald's and subscribe to Business Insider: businessinsider.com/btyb

    • 33 min
    Trailer: BTYB returns on June 24

    Trailer: BTYB returns on June 24

    What happens when businesses try to do more than just sell you things? On June 24, we’re kicking off a new season of stories: about Polaroid confronting racism, Tampax taking on education, and The Game of Life telling you how to live your life.

    Sign up for our newsletter: http://newsletter.businessinsider.com/join/brought-to-you-by.

    • 1 min
    INTRODUCING: “Twenty Thousand Hertz” and THX

    INTRODUCING: “Twenty Thousand Hertz” and THX

    While we finish up our new season, check out this episode from Twenty Thousand Hertz. It’s a podcast that tells the stories behind the world’s most recognizable sounds. This episode is about THX, that deep, swelling effect you hear right before a movie starts. Turns out, we might never have heard that sound if it weren’t for Star Wars.

    • 23 min
    BONUS: Where is Hidden Valley Ranch?

    BONUS: Where is Hidden Valley Ranch?

    In this bonus episode, we open up our customer service lines to answer a burning question from one of our listeners: Is there really a Hidden Valley? And does it have a ranch?

    • 7 min

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3.1 out of 5
8 Ratings

8 Ratings

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