Efrat Fenigson had quite a journey before assuming the CMO role at futuristic drone company Airobotics.
From being a programmer at a leading gaming company (Hi there Spongebob game!) in Australia through a series of impressive marketing roles to co-founding her latest initiative G-CMO, Efrat’s story is a combination of self development and amazing marketing insights.
In this episode you’ll learn:
How to start marketing in a niche market
The importance of really knowing your target audience
Why online surveys aren’t good enough when it comes to building personas
The process for branding and positioning your startup as an industry leader
How to think strategy before tactics
What are the key differences between someone who’s a good marketer and a good CMO
The future of CMO’s
What you need to become a great CMO
Building a personal brand