Episode 27: Bringing an Alcoholic Beverage to the Asian and European Market with Raphael Holzer, Co-founder of Fernet Hunter‪.‬ another startup story with Karmen Tang

With a family history completely immersed in alcohol production since the 1900s, Raphael Holzer, alongside friend Neville Kotewall, launched Fernet Hunter in Hong Kong. Fernet Hunter is a fresh take on a classic Italian bitter, combining herbs and spices handpicked in the forests of Brunwald.
With a history working with Zuma and Yardbird, Raphael is also a seasoned F&B consultant helping to develop concepts for restaurants and bards.  
Raphael and Karmen discuss the best way to crack the F&B industry, the best launch strategies for Asia versus Europe, the importance of photography and typeface in branding and much more. 
 
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Find Fernet Hunter Website: fernethunter.comIG: @fernethunter