Finally, a fresh look at efficient keyword research! Today’s podcast guest will blow your mind with his emphasis on using your competitors to do effective keyword research.
In this podcast, Bradley interviews Tomer, a highly successful seller from Israel who co-founded TopDogSummit.com and has cracked the code for finding the most effective keywords to use for your product listing. Here is a hint: you do NOT need to depend on search volume ;).
Tomer places a special emphasis on investigating his top competitors to find the best information for what CONVERTS and has found new ways to utilize Helium 10 tool favorites like Cerebro and Magnet.
In episode 5 of the Serious Sellers Podcast, Bradley and Tomer discuss the following topics:
How Tomer Prioritized Keywords Before Using Software Like CerebroThe Problem With Relying on Keywords Search VolumeEnsuring Keywords Actually Match Your ProductThe Problem with Relying Too Much on Keyword Relevancy AutomationTomer’s Strategy for Choosing Buyer-Relevant KeywordsUsing the Successful Tactics of Your Competitors’ Listings to Your AdvantageScouting for Important Keywords That Competitors May Be MissingMonitoring Your Progress to Outranking Your CompetitorsPPC: The Game Changer in Climbing the Keyword RankingsMonitoring Your Ranking for Keywords in Comparison to Major CompetitorsUsing Competitor Performance Score and Competitor Rank Average to Find KeywordsSystematic Analysis of Competitor ImagesGiving Competitor Information to Your Team for Better ListingsComparing Your Product to Competing Products That Are on the Same Level
Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Google Play or wherever you listen to our podcast.
Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:
Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.Ultimate Resource Guide: Discover the best tools and services to help you dominate on Amazon.Helium 10: 20+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon business easier with better data and insights. See what our customers have to say.Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTradmarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.