62 episodes

Gaming is a multi-billion dollar industry, but what goes into making the world's most popular games? Join us as we speak to titans of the gaming world, including Zeptolab, Playrix, Nexon and Kongregate, the makers behind wildly popular games Adventure Capitalist, Cut The Rope, Gardenscapes and Battlejack, to hear how they design, develop, monetize and market their games. Tune in to Level Up by ironSource, the podcast for people who love making, growing, and of course, playing mobile games.

LevelUp ironSource / Melissa Zeloof

    • Games
    • 5.0 • 3 Ratings

Gaming is a multi-billion dollar industry, but what goes into making the world's most popular games? Join us as we speak to titans of the gaming world, including Zeptolab, Playrix, Nexon and Kongregate, the makers behind wildly popular games Adventure Capitalist, Cut The Rope, Gardenscapes and Battlejack, to hear how they design, develop, monetize and market their games. Tune in to Level Up by ironSource, the podcast for people who love making, growing, and of course, playing mobile games.

    Business Evolution | Blockchain Gaming, Pt 4: Blockchain and the Metaverse

    Business Evolution | Blockchain Gaming, Pt 4: Blockchain and the Metaverse

    Blockchain and gaming and the metaverse? Oh my. Elad Yakobowicz, Founder at Business Evolution explores the state of the metaverse today and how blockchain games have managed to integrate into this vast digital world. 
    Elad is interviewed by Melissa Zeloof, VP Marketing at ironSource and Anton Backman, Principal at Play Ventures. They dive into the metaverse, what connects it to blockchain gaming, and what this collaboration could mean for the future of technology.
    Tune in here or keep reading for the edited highlights: https://www.is.com/community/podcasts/levelup/blockchain-metaverse-business-evolution/

    • 41 min
    Playmint | Blockchain Gaming, Pt 3: Life as a CEO

    Playmint | Blockchain Gaming, Pt 3: Life as a CEO

    What’s it like to build a blockchain company from the ground up? Hear it straight from the source. David Amor, CEO at Playmint - a blockchain gaming company founded in 2021 - discusses what it's like to be on the frontline of the blockchain gaming revolution. 
    David is interviewed by Melissa Zeloof, VP Marketing at ironSource, Anton Backman, Principal at Play Ventures, and Kenrick Drijoningen, General Partner at Play Ventures, where they explore building his company, modern blockchain gaming technology, and comparing blockchain vs traditional gaming.
    Tune in here or keep reading for the edited highlights:
    https://www.is.com/community/podcasts/levelup/blockchain-ceo-playmint/

    • 38 min
    Playmint | Blockchain Gaming, Pt 2: Community Building

    Playmint | Blockchain Gaming, Pt 2: Community Building

    We’re back for the second episode of our blockchain gaming mini-series - this time we’re exploring how online communities are set to shape the future of blockchain games. Join Melissa Zeloof, VP Marketing at ironSource, along with Anton Backman and Kenrick Drijoningen from Play Ventures, and our guest Jon Jordan, Consultant at Playmint, for the conversation. 
    Together they explore the ins and outs of Discord communities, the biggest challenge traditional game developers have in the space, and the dichotomy between performance marketing and community building.  
    Tune in here or keep reading for the edited highlights: https://www.is.com/community/podcasts/levelup/blockchain-communities-playmint/

    • 42 min
    Play Ventures | Blockchain Gaming, Part 1: The Fundamentals

    Play Ventures | Blockchain Gaming, Part 1: The Fundamentals

    It’s the buzzword on everyone’s lips: blockchain games. Melissa Zeloof, VP Marketing at ironSource, kicks off the first episode in a new mini-series all about blockchain gaming, along with Anton Backman and Kenrick Drijoningen from Play Ventures - a games VC with promising blockchain games in their portfolio. 
    Together, they review clear and concise definitions of key blockchain gaming terms, top companies to watch in the space, trends and predictions for the future, as well as the practicalities of producing a blockchain game. 
    Tune in here or keep reading for the edited highlights:  https://www.is.com/community/podcasts/levelup/blockchain-fundamentals-playeventures

    • 32 min
    Double Loop Games | Indie Series, Part 5: Founding a Mobile Game Studio

    Double Loop Games | Indie Series, Part 5: Founding a Mobile Game Studio

    In the fifth episode of our "What I Wish I Knew When" series for indie developers, Melissa Zeloof is joined by Emily Greer, founder and CEO of Double Loop Games, who also co-founded Kongregate over a decade ago with her brother. Emily discusses her experience establishing a new games studio and key tips for developers looking to do the same.

    • 31 min
    GamesBiz | Indie Series, Part 3: Getting Started with Mobile Game Monetization

    GamesBiz | Indie Series, Part 3: Getting Started with Mobile Game Monetization

    In the fourth episode of “What I Wish I Knew When...”, our series for indie developers, Melissa Zeloof is joined by Bozo Jankovic, who heads up Business Development at GamesBiz Consulting. Bozo and his team spend a lot of time working with indie developers to strengthen their game's monetization performance, so we thought it would be a good idea to pick his brains on this topic and discuss what he wishes he knew about game monetization earlier on in his career, to help devs who are just started out themselves get on the right track.

    • 25 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings