35 episodes

Gaming is a multi-billion dollar industry, but what goes into making the world's most popular games? Join us as we speak to titans of the gaming world, including Zeptolab, Playrix, Nexon and Kongregate, the makers behind wildly popular games Adventure Capitalist, Cut The Rope, Gardenscapes and Battlejack, to hear how they design, develop, monetize and market their games. Tune in to Level Up by ironSource, the podcast for people who love making, growing, and of course, playing mobile games.

LevelUp ironSource / Melissa Zeloof

    • Games

Gaming is a multi-billion dollar industry, but what goes into making the world's most popular games? Join us as we speak to titans of the gaming world, including Zeptolab, Playrix, Nexon and Kongregate, the makers behind wildly popular games Adventure Capitalist, Cut The Rope, Gardenscapes and Battlejack, to hear how they design, develop, monetize and market their games. Tune in to Level Up by ironSource, the podcast for people who love making, growing, and of course, playing mobile games.

    App Annie | Discoverability is Just Half the ASO Battle

    App Annie | Discoverability is Just Half the ASO Battle

    Getting people to your app store page is just half the ASO battle. How do game marketers make sure they’re also setting up their app store page for conversion. Lexi Sydow, Senior Market Insights Manager at App Annie, sits down with Melissa to discuss everything app store optimization, including best practices, common mistakes game marketers make, and the difference between optimizing for discoverability and optimizing for conversion. Read the edited highlights here: https://www.ironsrc.com/podcast/understanding-discoverability-and-conversion-in-aso-for-games

    • 31 min
    ironSource | Growth Loop, Step 1: Starting with UA, Not Monetization

    ironSource | Growth Loop, Step 1: Starting with UA, Not Monetization

    In the second episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through Stage 1 of the Growth Loop: User Acquisition. Yevgeny argues why game developers should start the cycle with user acquisition as opposed to game monetization, offers best practices for maximizing key metrics like IPM, and shares how game development teams can increase production by improving the relationship between monetization and UA.

    Skim the edited highlights here: https://www.ironsrc.com/podcasts/breaking-down-the-growth-loop-step-1-starting-with-ua

    • 32 min
    Mammoth Media | Creating Mobile Content and Games for Gen Z

    Mammoth Media | Creating Mobile Content and Games for Gen Z

    Benoit Vatere, CEO and Founder at Mammoth Media, joins ironSource's Melissa Zeloof on LevelUp to talk everything Gen Z. Who are they? What do they care about? How can game developers and brands appeal to them? And what sort of content do they love? Tune in to find out, or read the edited highlights here: https://www.ironsrc.com/podcasts/creating-mobile-content-gen-z/

    • 34 min
    Playtika | How a Single Games Company Monetizes Multiple Genres

    Playtika | How a Single Games Company Monetizes Multiple Genres

    Adi Shalom, Ad Monetization Team Leader at Playtika, joins ironSource’s Melissa Zeloof to discuss all things monetization, including how his team is structured, their weekly habit for success, tips for optimizing the waterfall, and more. Read the edited highlights here: https://www.ironsrc.com/podcasts/how-a-single-studio-monetizes-multiple-game-genres/

    • 23 min
    Ketchapp, Mobilityware, Jam City, Kwalee | Merging Monetization and Marketing

    Ketchapp, Mobilityware, Jam City, Kwalee | Merging Monetization and Marketing

    Live from Gamefest 2019 in the Negev Desert, Melissa chats with Chandra Macias Hill from Mobilityware, Fabian Hersen from Ketchapp, Brian Sapp from Jam City, and Jason Falcus from Kwalee to hear how each of their companies tackles monetization and marketing - is it one unit or separate? Does connecting the two actually scale activities? Read the edited highlights here: https://www.ironsrc.com/podcasts/merging-monetization-and-marketing-teams/

    • 18 min
    Gameloft, Halfbrick, Social Point, Random Logic | In-App Bidding and the Future of App Monetization

    Gameloft, Halfbrick, Social Point, Random Logic | In-App Bidding and the Future of App Monetization

    Live from Gamefest 2019 in the Negev desert, Melissa from ironSource gets together with Andrew Stone from Random Logic, Jane Anderson from Gameloft, Shainiel Deo from Halfbrick, and Sofia Gilyazova from Social Point to discuss in-app bidding and the future of app monetization. Is in-app bidding really poised to change monetization? Find out. Read the edited highlights here: https://www.ironsrc.com/podcasts/in-app-bidding-and-the-future-of-monetization/

    • 10 min

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