29 min
Listen, Listen, Listen | Amy Frampton Revenue Talks with Justin Keller
-
- Marketing
"You're not listening!"
Be it in our personal or professional lives, most of us have heard this sentence once or twice. Why? Because we all like to think we know what others are thinking and feeling. In reality, however, the only way we truly know how our friends, customers, and prospects are feeling is by listening to what they have to say.
That's one of the reasons Amy Frampton, Head of Marketing for BambooHR, moved the sales development rep (SDR) team to the marketing team when she joined the company five years ago.
In this Revenue Talks episode, Amy shares how she leverages her SDR team to learn what pain points prospects really have, how her team actions on these pain points, and how the entire BambooHR go-to-market organization aligns around the voice of the customer.
You can connect with Justin on Twitter and Amy on LinkedIn.
Read how other go-to-market leaders are strategizing their year: https://drift.ly/stateofconversations
"You're not listening!"
Be it in our personal or professional lives, most of us have heard this sentence once or twice. Why? Because we all like to think we know what others are thinking and feeling. In reality, however, the only way we truly know how our friends, customers, and prospects are feeling is by listening to what they have to say.
That's one of the reasons Amy Frampton, Head of Marketing for BambooHR, moved the sales development rep (SDR) team to the marketing team when she joined the company five years ago.
In this Revenue Talks episode, Amy shares how she leverages her SDR team to learn what pain points prospects really have, how her team actions on these pain points, and how the entire BambooHR go-to-market organization aligns around the voice of the customer.
You can connect with Justin on Twitter and Amy on LinkedIn.
Read how other go-to-market leaders are strategizing their year: https://drift.ly/stateofconversations
29 min