36 min
Mark Leslie: Silicon Valley Go-to-Market Legend (Part 2) Starting Greatness
-
- Entrepreneurship
Mike Maples, Jr of FLOODGATE welcomes back go-to-market expert and Stanford Graduate School of Business lecturer Mark Leslie for the second of their two-part interview, this time focusing on the role and responsibilities of a CEO and a deep dive into Leslie’s Compass, an essential set of heuristics for every startup founder. Leslie also discusses the value of founders focusing on a five-year plan for their startup, why it’s challenging to make meaningful change inside a large company, and why every founder should understand the relationship between their sales and marketing departments.
Mike Maples, Jr of FLOODGATE welcomes back go-to-market expert and Stanford Graduate School of Business lecturer Mark Leslie for the second of their two-part interview, this time focusing on the role and responsibilities of a CEO and a deep dive into Leslie’s Compass, an essential set of heuristics for every startup founder. Leslie also discusses the value of founders focusing on a five-year plan for their startup, why it’s challenging to make meaningful change inside a large company, and why every founder should understand the relationship between their sales and marketing departments.
36 min