Mastering eCommerce Marketing

Eitan Koter
  • 5.0 (4)
  • MARKETING
  • UPDATED DAILY
Mastering eCommerce Marketing

Mastering E-commerce Marketing podcast covers the latest trends in eCommerce marketing, social commerce, and video commerce. We explore strategies for boosting online sales, creating engaging content, and using social networks like TikTok effectively. Each episode highlights how leading e-commerce brands stay ahead with insights into influencer marketing, differentiation strategies, UGC, earned & owned media, and new technologies.

  1. 137. Ranking First in Google and Fast with Thomas Phillips

    1 DAY AGO

    137. Ranking First in Google and Fast with Thomas Phillips

    On this episode of "Mastering E-Commerce Marketing," host Eitan Koter sits down with Thomas Phillips, the CEO of DTC SEO Agency. Thomas is a serial entrepreneur who built his first business as a teenager and has since dedicated nearly two decades to cracking the SEO code for e-commerce brands. His work has generated over $70 million in revenue, with projects like PetPortraits.com combining creativity and purpose. Thomas brings a straightforward perspective to today’s conversation, explaining why SEO is more important than ever for brands that want to reduce their dependence on paid ads. He shares how strategies like targeted link building, optimized product pages, and ranking on platforms like ChatGPT can give businesses a competitive edge. You’ll also hear practical advice on how to build trust with Google and avoid common SEO mistakes. Whether you’re starting from scratch or looking to refine your strategy, this episode will give you tools to rethink your approach to organic growth. Our podcast has been ranked #40 in Feedspot's 100 Best E-Commerce Podcasts:  https://podcast.feedspot.com/ecommerce_podcasts/  Website: https://www.vimmi.net  Email us: info@vimmi.net  Podcast website: https://vimmi.net/mastering-ecommerce-marketing/  Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/  LinkedIn Vimmi: https://il.linkedin.com/company/vimmi  YouTube: https://www.youtube.com/@VimmiCommunications  Guest: Thomas Phillips, Chief Executive Officer at DTC SEO Agency Thomas Phillips on LinkedIn: https://www.linkedin.com/in/tomphillipsofficial/  Thomas Phillips on Instagram: https://www.instagram.com/thomasmrphillips/ Thomas Phillips on Youtube: a...

    30 min
  2. 136. How to Make Online Selling Easier with Dan Nikas

    10 JAN

    136. How to Make Online Selling Easier with Dan Nikas

    Welcome to Mastering E-Commerce Marketing! In this episode, Eitan Koter chats with Dan Nikas, the founder of Elite Brands and GearBunch, a business that hit $4 million in its first year. What makes Dan’s story stand out is his journey—he spent 17 years as a homicide detective before transitioning into e-commerce and marketing. Dan shares how his investigative skills helped him succeed in a field he had no prior experience in. He talks about how to identify and connect with the right audience, the importance of trust-building, and why consistent communication matters when growing a business. Dan also explains how to balance paid and organic strategies, how to maximize smaller budgets, and why he believes anyone can learn to succeed in e-commerce. This is an episode packed with practical advice for anyone looking to strengthen their online business or take the first steps into marketing. Let’s get started! Website: https://www.vimmi.net  Email us: info@vimmi.net  Podcast website: https://vimmi.net/mastering-ecommerce-marketing/  Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/  LinkedIn Vimmi: https://il.linkedin.com/company/vimmi  YouTube: https://www.youtube.com/@VimmiCommunications  Guest: Dan Nikas, Owner of Elite Brands and Gearbunch.com LinkedIn Dan Nikas: https://www.linkedin.com/in/dan-nikas-10379665/  Elite Brands: https://www.elitebrands.org/  Gearbunch.com: https://gearbunch.com/  Watch the full Youtube video here: https://youtu.be/R9xYC7rDJwQ Takeaways: span...

    38 min
  3. 135. How to Navigate Retail Challenges with Terresa Zimmerman

    3 JAN

    135. How to Navigate Retail Challenges with Terresa Zimmerman

    Join Eitan Koter as he sits down with Terresa Zimmerman, the founder and CEO of Wood Underwear. What started as a quest for something meaningful turned into a 13-year journey in the men’s underwear industry, a focus on wholesale, and a deep connection to independent retail. Terresa shares candidly about the ups and downs of running her own brand, from discovering a love for Main Street businesses to the power of using storytelling to engage customers. She also highlights the challenges facing small retailers today and why younger shoppers are still looking for those in-person experiences. This conversation is packed with takeaways for entrepreneurs, small business owners, and anyone curious about building a brand with purpose. Website: https://www.vimmi.net  Email us: info@vimmi.net  Podcast website: https://vimmi.net/mastering-ecommerce-marketing/  Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/  LinkedIn Vimmi: https://il.linkedin.com/company/vimmi  YouTube: https://www.youtube.com/@VimmiCommunications  Guest: Terresa Zimmerman, Founder/CEO of Wood Underwear Creator and Host at Main Street Matters www.mainstreetmatters.co LinkedIn Terresa Zimmerman: https://www.linkedin.com/in/terresachristensonzimmerman/  Wood Underwear: https://www.woodunderwear.com/  Watch the full Youtube video here: https://youtu.be/lnwUzsLm4j4 Takeaways: Terresa's passion for Main Street drives her various initiatives.Independent retail offers unique opportunities for...

    36 min
  4. 134. How to Start Video Marketing with Chris Anderson

    27/12/2024

    134. How to Start Video Marketing with Chris Anderson

    Welcome back to another episode of Mastering Ecommerce Marketing with your host, Eitan Koter. Today’s guest is Chris Anderson, the CEO and founder of Elevate Media Group and host of the Elevate Media Podcast. Chris has spent years helping businesses grow their reach and connect with their audiences through video content. In this episode, Chris and Eitan talk about why video is more important than ever for businesses of all sizes. They cover everything from getting started with just your phone to creating polished, professional videos that build trust and authority. Chris shares some great advice for brands on choosing the right type of video for their goals—whether it’s short-form content for social media, B-roll for behind-the-scenes moments, or impactful brand story videos. They also discuss how AI is changing the game for video production and how businesses can use it to streamline their processes without losing that human touch. Plus, Chris shares some mistakes he’s seen brands make when they create video content—and how to avoid them. If you’ve ever wondered how to get started with video or how to make the most of it, this episode has the answers. Website: https://www.vimmi.net  Email us: info@vimmi.net  Podcast website: https://vimmi.net/mastering-ecommerce-marketing/  Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/  LinkedIn Vimmi: https://il.linkedin.com/company/vimmi  YouTube: https://www.youtube.com/@VimmiCommunications  Guest: Chris Anderson, CEO/Founder of Elevate Media Group LinkedIn Chris Anderson: https://www.linkedin.com/in/chris1anderson/  Elevate Media Group: https://elevate-media-group.com/  Watch the full Youtube video...

    34 min
  5. 133. How to Align Ads and Landing Pages with Martin Greif

    20/12/2024

    133. How to Align Ads and Landing Pages with Martin Greif

    Welcome to Mastering Ecommerce Marketing! Today, your host, Eitan Koter, is joined by Martin Greif, President of SiteTuners, a company that helps businesses improve website performance through Conversion Rate Optimization (CRO). Martin has spent years understanding how visitors think, what they care about, and what gets them to take action on a website. In this episode, Martin breaks down the three questions every visitor asks when they land on your site: “Am I in the right place? How do I feel about this site? What am I supposed to do here?” He shares simple yet powerful ways to answer these questions, like aligning your website messaging with your ads, building trust with a visible phone number, and making sure your visitors' needs—not yours—are front and center. You’ll also hear why analytics and heatmaps are key for understanding user behavior, how to avoid common CRO mistakes, and why testing everything isn’t always the answer. Whether you’re running an e-commerce site or trying to improve your landing pages, Martin’s practical advice will help you create a site that works for your visitors—and boosts your conversions. Website: https://www.vimmi.net  Email us: info@vimmi.net  Podcast website: https://vimmi.net/mastering-ecommerce-marketing/  Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/  LinkedIn Vimmi: https://il.linkedin.com/company/vimmi  YouTube: https://www.youtube.com/@VimmiCommunications  Guest: Martin Greif, President of SiteTuners LinkedIn Martin Greif: https://www.linkedin.com/in/martingreif/  SiteTuners: https://sitetuners.com/  Watch the full Youtube video here: https://www.youtube.com/watch?v=06J0stq-lro Takeaways CRO...

    32 min
  6. 132. What Effective Brand Strategy Looks Like with Kathy Guzmán Galloway

    12/12/2024

    132. What Effective Brand Strategy Looks Like with Kathy Guzmán Galloway

    Hey everyone, welcome back to Mastering Ecommerce Marketing with your host, Eitan Koter. Today, Eitan is talking with Kathy Guzmán Galloway, CEO & Head Wizard at The Clarity Wizard. Kathy helps brands clarify their positioning to connect better with consumers and reduce risks. With 20 years of experience in the CPG world, Kathy has worked with brands like Lay’s, Nature Made, and Hella Cocktail Co. to help them grow with clear brand strategies. She’s also shared her expertise as a speaker and teacher for programs like SKU, BevNET LIVE, and 7-Eleven’s Brands with Heart. In this episode, Kathy shares how consumer behavior has changed and what brands need to do to keep up. She covers the importance of knowing your audience, common mistakes in brand strategy, and how to stand out in a crowded market. Whether you're in ecommerce or brick-and-mortar, there's a lot of straightforward advice here to help your brand grow. Listen in for some no-nonsense tips on building a stronger brand. Website: https://www.vimmi.net  Email us: info@vimmi.net  Podcast website: https://vimmi.net/mastering-ecommerce-marketing/  Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/  LinkedIn Vimmi: https://il.linkedin.com/company/vimmi  YouTube: https://www.youtube.com/@VimmiCommunications  Guest: Kathy Guzmán Galloway, CEO & Head Wizard at The Clarity Wizard The Clarity Wizard: https://www.theclaritywizard.com/  Gift for the Audience Link: theclaritywizard.com/podcast Watch the full Youtube video here: https://youtu.be/jN2e848LUNE Takeaways: SEO is essential for driving organic traffic to websites.Keyword research is the foundation of effective SEO strategies.span...

    34 min
  7. 131. How to Get Higher Google Rankings with Brandon Leibowitz

    19/11/2024

    131. How to Get Higher Google Rankings with Brandon Leibowitz

    Welcome back to another episode of Mastering E-commerce Marketing with your host, Eitan Koter. Today, Eitan sits down with Brandon Leibowitz, the owner of SEO Optimizers, a digital marketing company he’s been running since 2007. Brandon has been helping small and medium-sized businesses grow their online presence, boosting their traffic, and converting that traffic into real results—whether that's sales, leads, or new clients. In this episode, Brandon and Eitan dig into the world of SEO and organic growth. Brandon shares how he started out in digital marketing right after college, and why he chose to focus on SEO as a way to drive free, long-term traffic. He talks about what’s changed in the SEO world over the past 17 years, from simple tactics like keyword stuffing back in the day to today’s focus on quality content and structured site architecture. You’ll hear Brandon break down how businesses can optimize their websites to be more search-engine friendly, covering the essentials like site structure, keyword research, and the importance of backlinks. He also touches on the role of AI in shaping the future of SEO and how businesses can adapt to these changes. Whether you’re new to SEO or looking to sharpen your strategies, this episode has plenty of actionable advice. Stick around to hear Brandon's take on why content is still king, why building backlinks is crucial, and how a solid SEO strategy can make a big difference for your business. Website: https://www.vimmi.net  Email us: info@vimmi.net  Podcast website: https://vimmi.net/mastering-ecommerce-marketing/  Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/  LinkedIn Vimmi: https://il.linkedin.com/company/vimmi  YouTube: https://www.youtube.com/@VimmiCommunications  Guest: Brandon Leibowitz, the owner of SEO Optimizers SEO Optimizers: https://seooptimizers.com/ SEO Optimizers Podcast: a href="https://seooptimizers.buzzsprout.com/" target="_blank" style="background-color:...

    33 min
  8. 130. Retail Media and Marketplaces with Matt Krueger

    14/11/2024

    130. Retail Media and Marketplaces with Matt Krueger

    Welcome to another episode of Mastering E-commerce Marketing, hosted by Eitan Koter. Today, Eitan is sitting down with Matt Krueger, Vice President of Digital Commerce at East Point Sports. Matt has a background that blends his love for sports with a deep experience in e-commerce, making for a really interesting conversation about where digital commerce is heading, especially in the sporting goods space. In this episode, Matt shares what it's like balancing both online and offline retail strategies, and the ways East Point Sports is working across multi-channel and brick-and-mortar environments. He talks about how adapting quickly is crucial for staying ahead in the ever-changing e-commerce world. Matt also gives us a peek into how he approaches building cross-functional teams, making sure everyone from marketing to customer service is on the same page to create a seamless customer experience. Matt also touches on the importance of combining creative strategies with solid operational efficiency. He shares his thoughts on navigating retail media, diversifying channels, and how to make smart decisions that align with both business goals and team capacity. And if you’re wondering about the role of AI in e-commerce, Matt talks about where he’s seen it help, especially in analytics and creative processes, but he also keeps it real about its limitations. So whether you're in the e-commerce field, interested in retail trends, or just curious about what makes a good business strategy in a changing market, there’s plenty in this conversation that you'll enjoy. Let's jump in. Website: https://www.vimmi.net  Email us: info@vimmi.net  Podcast website: https://vimmi.net/mastering-ecommerce-marketing/  Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/  LinkedIn Vimmi: https://il.linkedin.com/company/vimmi  YouTube: https://www.youtube.com/@VimmiCommunications  Guest: Matt Krueger, Vice President of Digital Commerce at EastPoint Sports LinkedIn: https://www.linkedin.com/in/kruegermatthew/span style="background-color:...

    36 min
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5
out of 5
4 Ratings

About

Mastering E-commerce Marketing podcast covers the latest trends in eCommerce marketing, social commerce, and video commerce. We explore strategies for boosting online sales, creating engaging content, and using social networks like TikTok effectively. Each episode highlights how leading e-commerce brands stay ahead with insights into influencer marketing, differentiation strategies, UGC, earned & owned media, and new technologies.

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