581 episodes

Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business, Amy Porterfield. Her specialty? Breaking down big ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress. Tune in, get inspired, and get ready to discover why hundreds of thousands of online business owners turn to Amy for guidance when it comes to all things online business including digital courses, list building, social media, content, webinars, and so much more. Whether you're a budding entrepreneur, have a comfy side-hustle, or are looking to take your business to the next level, each episode is designed to help you take immediate action on the most important strategies for starting and growing your online business today.

Online Marketing Made Easy with Amy Porterfield Amy Porterfield

    • Marketing
    • 4.5 • 8 Ratings

Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business, Amy Porterfield. Her specialty? Breaking down big ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress. Tune in, get inspired, and get ready to discover why hundreds of thousands of online business owners turn to Amy for guidance when it comes to all things online business including digital courses, list building, social media, content, webinars, and so much more. Whether you're a budding entrepreneur, have a comfy side-hustle, or are looking to take your business to the next level, each episode is designed to help you take immediate action on the most important strategies for starting and growing your online business today.

    #539: 5 Strategic Launch Pivots That Boosted My Course Enrollments

    #539: 5 Strategic Launch Pivots That Boosted My Course Enrollments

    Online marketing strategies you can use for a wildly successful course launch Warning: This episode is juicy. 
    And when I say juicy, I mean jam-packed with online marketing strategies that you can use to boost enrollments for your digital course in a really big way. 
    In fact, these are the exact strategies that I used for my most recent Digital Course Academy launch, and let me tell you, they are *fire.*
    If you’ve been with me for a while, you know that our previous DCA launch left us a little underwhelmed, so for this most recent one, we decided to shake things up a little bit. 
    We made tweaks to our marketing, community, and customer support strategies, and holy smokes, I’m so glad that we did.
    In this episode, you’re going to get all the strategic details on the pivots we made  – down to the why, the how, and the results. 
    You’ll also learn how you can apply the lessons we learned to your own business, whether you’ve had zero course launches, or a handful of them. 
    What you’re about to hear will help you to plan a wildly successful launch, or majorly enhance the one you already have planned – Scout’s honor!
    P.S. You’re definitely going to want to take notes on this one. So open up that Google Doc and get ready to type your heart out! 
    Here’s a glance at this episode...
    [03:00] I'm revealing a few strategies that we made in my September Digital Course Academy launch that made all the difference.  [05:41] We moved the pre-launch runway quiz to the top of the funnel. We also moved away from scheduled Facebook Live videos. [06:07] Some of our best ad costs are from quiz leads.Putting the quiz at the top of the funnel allowed us to fill up our list with great leads. [11:10] I offered three different surprise Lives hosted on Zoom. Each one had a different call to action at the end.  [19:32] Sometimes I try marketing strategies that make me feel a little anxious. I'm willing to get feedback and then evaluate how I feel about certain strategies. [23:03] We made three big changes to our Facebook community.  [31:16] We were able to completely pivot our customer experience on the fly. That’s why I always say leave room for magic. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

    • 38 min
    #538: Business Networking Lessons From The World's Most Connected Influencer, Joe Polish

    #538: Business Networking Lessons From The World's Most Connected Influencer, Joe Polish

    Joe Polish shares 10 actionable strategies on how to grow your business network My guest on this episode has been coined as one of the most influential connectors in the world. 
    Known for his ability to connect with almost anyone on the planet, he leverages his networking expertise to bring together top industry transformers and leaders.
    His name is Joe Polish – and beyond his impressive track record as an entrepreneur and podcast host, he is hands down one of the most genuine, compassionate people that I know – which has no doubt played a role in his success.
    Now, networking is a crucial part of growing your business, but I won’t lie, it doesn’t always come easy to everyone (including myself!). 
    That’s why I’m so excited for you to hear this interview -- because in it, Joe reveals the 9 skills that every entrepreneur should master in order to become a business networking pro.
    I learned so much from Joe in this short conversation. So if you want to hear how you can sharpen your business networking skills just as I have, then pop open a Google Doc and get ready to take some notes!
    Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

    • 1 hr 4 min
    #537: How To Have Difficult Conversations With Your Team

    #537: How To Have Difficult Conversations With Your Team

     
    Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

    • 18 min
    #536: 2 Million Followers in 2 Years: The Power of Video to Explode your Brand with Shadè Zahrai

    #536: 2 Million Followers in 2 Years: The Power of Video to Explode your Brand with Shadè Zahrai

    Tangible, actionable strategies to grow your business through video  If you’ve been with me for a while, you know that doing videos on social media has always been a bit of a challenge for me. I get a little bit self-conscious and let’s just say being a perfectionist doesn’t help either.
    But here’s the thing. I know that harnessing the power of video can literally make your business -- and your social media following -- explode (in the best way possible).  
    My guest in this episode, Shadè Zahrai, knows this all too well. As principal and director of Influenceo Global – a positive-leadership consultancy – Shadè consults, trains, and coaches leaders and teams from startups to Fortune-500s.
    When the pandemic hit, Shadè had to get scrappy. She started experimenting with videos on social media, and even though she didn’t love being on camera at first, she started seeing a lot of traction. 
    And when I say traction, I mean she gained 2 million followers. Yes, two million. She took her business global, started securing Fortune 500 clients, and the rest is history. 
    In this episode, Shadè shares the steps she took to get there, including:
    Tangible, actionable strategies to grow your business through video  How you can use the “5 C’s” to leverage social media and video Tips for making your videos pop and gain traction 3 mind pits you should be aware of and tangible ways to overcome them    This is an action-packed episode, so buckle up!
    Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

    • 53 min
    #535: Losing An Employee: How To Learn From The Experience, Let Go, & Move On

    #535: Losing An Employee: How To Learn From The Experience, Let Go, & Move On

    4 things you should always remember when a team member quits In my many years of entrepreneurship, one of the most challenging things I’ve experienced is having a team member quit. 
    If you’ve ever been through this before, I’m sure you can relate. Afterall, your business is your baby – so when someone decides to hit the ground running in another direction, it’s hard not to take it personally. 
    Recently, I had 3 people leave in a very short period of time. And even though I’ve lost employees before, this time was a little different because I wasn’t really expecting it. 
    I won’t lie, it’s been an emotionally difficult experience. But here’s the thing – it’s also brought some really important learning lessons to the forefront – lessons that I know I’ll take with me for years to come. 
    In this episode, I share what those lessons are, along with how I’ve managed to let go of the experience and move on. 
    It’s my hope that this will help you immensely as you continue to grow your business, expand your team, and experience everything (both good and bad) that comes along with it. 
    Here’s a glance at this episode...
    [01:43] Losing a team member is one of the hardest parts about entrepreneurship. [02:50] We recently lost three people on our marketing team. The whole experience brought some really important lessons to the forefront. [03:47] As an entrepreneur, you will lose people. Most of us don't love the HR part of being an entrepreneur. [05:24] You need employees to grow and scale your business. You can't do big amazing things all alone. [06:10] Losing employees is simply part of business. You can't take it personally if you want to keep moving forward. [08:34] The Entrepreneurial Operating System (EOS) says that you cannot create a role for someone else. Find someone to fill a role that makes good business sense.  [12:18] We had one of the people who left fill out an exit interview. We were surprised by what she wrote. As managers, we need to ask the right questions.  [14:52] Make sure that you're very clear on the role that you're hiring for in the first place. [17:15] Slow down when it's time to hire someone. What are they going to do? Are they able to make decisions? Does the team understand their role? [18:06] Even though losing an employee is emotionally and financially difficult, there's always a lesson in the experience. [20:02] Always conduct an exit interview. Ask: What would have made your job better? What would make the company better? What could I have done better? Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

    • 26 min
    #534: Your A-Z Guide For Creating A Highly Engaged Paid Online Community

    #534: Your A-Z Guide For Creating A Highly Engaged Paid Online Community

    Grab the freebie for this episode by heading here! My Paid Facebook Bootcamp had a 66% engagement rate – here’s what we did As my dear listener, I wanted to share something I’m incredibly proud of with you -- and it’s that one of my recent Paid Bootcamps, Course Confident, had a 66% engagement rate in our private Facebook Group. 
    Yes, you read that right – 66%.
    Now if you know me, you know that I’m not usually one to toot my own horn. But that engagement rate is outstanding, and I owe it all to some new strategies that we tried out at Team Porterfield for the very first time. 
    From having a very clear purpose from the get-go, to creating a very special shared language for members to use throughout the Paid Bootcamp, there was a lot of thought that went into our strategy.  
    And guess what? I’m walking you through every single thing that we did in order to get people talking to each other and excited about what’s ahead, along with how we stayed organized throughout the entire thing so it went off without a hitch.
    I’m even giving you access to all of the templates we used to create our Bootcamp calendar and post copy, click here to snag that valuable free resource! 
    But just a heads up -- this episode is an extension of #532: Free Vs. Paid Bootcamps: Lessons Learned That Might Help You Decide What’s Best For You. So if you haven’t listened to that yet, pop on over there before listening to this. 
    Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

    • 36 min

Customer Reviews

4.5 out of 5
8 Ratings

8 Ratings

karny or ,

Chande my business up side down

Thank uou so much for your incredible useful content you made such a difference in my business. The reputation are so important and helpful. I really take an example from the way are pure service 🙏🏻

roitelr ,

An amazing podcast

Amy is so generous in giving great content that helped me and my business enormously. I have been listening and learning and grown to love and appreciate Amy . So many times I said- this episode is exactly what I need for my business and also - I can’t believe it’s free!!!
So Amy thank you so much ❤️
Revital from Israel

Meron b ,

Fantastic podcast!

Love Amy's ability to break down complex strategies to step by step plan. Keep it up Amy, you ROCK!

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