25 episodes
Psych Insights for Modern Marketers Kevin Rogers & John Carlton
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- Business
You’re about to be ushered past the velvet rope… into a world of hyper-effective salesmanship that’s understood and used only by the world’s most notoriously rich and successful marketers.
We’re taking a journey deep inside the human brain… past the surface clutter and into the psychological insights to answer the one crucial question – what makes people buy?
Your host is Kevin Rogers, along with the most-ripped off and respected copywriter alive, John Carlton… and this is Psych Insights for Modern Marketers.
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PI4MM33: Finding Inspiration with guests David Deutsch, Parris Lampropoulos, Marcella Allison
The world’s laziest podcast is back! (What!? It’s only been a year and a half.) This is a special episode on finding MOTIVATION and INSPIRATION, both when you’re a new copywriter and you don’t yet have a reason to write… … and also once you’re in the thick of your career and need to STAY […]
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PI4MM32: Writing With Rhythm
Have you noticed that you can’t talk a song lyric without hearing the melody of the song? Try it now with the Stone’s “Jumping Jack Flash” I was born in a cross-fire hurricane And I howled at my ma in the driving rain You hear that riff don’t you? Weird, right? Well, there’s a powerful […]
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PI4MM31: The Bar Conversation
The fastest way to cut through all the clutter and confusion around starting your sales copy is to simply talk it out. Alcohol also helps 🙂 In this episode of Psych Insights For Modern Marketers, John shares his famous (and endlessly proven) method for getting to the heart of your offer… … and making sure […]
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PI4MM30: Living With Gusto
Lot’s of deep (and inspirational) “ah-ha!” moments in this one, including… 4:37 – What most marketing gurus preach religiously, but will actually make your audience flee in droves. (Instead, this 4-letter F-word is the key to turning your prospects into rabid, lifelong fans.) 7:17 – Warning: How Netflix can chill your career if you fall […]
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PI4MM29: How Do You Want To Be Remembered When You’re Gone?
Here’s how the inspiration for this show went down through email. John Carlton […]
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PI4MM28: The Pro’s Guide To Becoming A More Interesting Person. (A stunning new life awaits you. Formula included.)
PI4MM28 Show Bullets: [07:00 ] The brutally honest truth about why everyone definitely thinks you’re a boring snob [14:46] A-Lister John Carlton shares what makes people like you personally interesting to him [16:02] How both shoes dropping might be the best thing to happen to you, and how it makes you interesting as h-e-double hockey sticks […]