17 episodes

Allyn Bailey and Tracey Parsons talk all things recruitment marketing for the real world.

RM Rebelcast rmrebelcast

    • Business

Allyn Bailey and Tracey Parsons talk all things recruitment marketing for the real world.

    Should Recruitment Marketers Tell The Truth?

    Should Recruitment Marketers Tell The Truth?

    How do you sell "work" when its actually work?  In this episode Allyn and Tracey get real about RM and discuss:Are RM teams the "Mad Men" advertisers of Recruiting?What do you do when the work you are marketing just plain Su**sDo we need work lemon laws?If there are only 9 core values in the world what good does it do to use them as your marketing pitch?Where do we prove to candidates what we market is real?Does tech help us or hurt us a marketers of truth?Can assessments help you market?What is the value of doing real human research?

    • 41 min
    Deep Thoughts on Castles, Conversion Rates, Engagement & Belonging, Friction Points

    Deep Thoughts on Castles, Conversion Rates, Engagement & Belonging, Friction Points

    Allyn & Tracey focus on connecting dots this week and do using the word "Gravitas" more then once.  We talk about:How castles make you smarterWhy RM needs to get its head out fo the sand and start really learning about its customers (Candidates)How Consumer and Recruitment Marketing are different The connection between cults and strong brandsHow RM maybe should focus on identity marketingThere are three types of work according to Tracey: Jobs, careers and callingsConversion dashboards are more powerful then conversion rate trackingFriction is the most powerful RM weapon in your arsenal

    • 1 hr 17 min
    Cult Employer Brands - Is it a Thing?

    Cult Employer Brands - Is it a Thing?

    Allyn and Tracey talk about what it means to be a cult brand and if employer brands have been, are or could be ones? Dive in with us as we think big about whether the real brand is the talent or the company.

    • 44 min
    Should Recruitment Marketers Be Marketing More To Influencers

    Should Recruitment Marketers Be Marketing More To Influencers

    Research proves most candidates choose to apply or get connected to your company through friends, family and recommendations from people they trust. Does that mean we should be rethinking who our target market is for RM? Should we be focusing more energy on those that can influence our ideal candidates to consider us versus just focusing directly on candidate marketing?

    • 37 min
    Recruitment Marketing's Dark and Rainy Day

    Recruitment Marketing's Dark and Rainy Day

    Not everyday in recruitment marketing in sunshine and roses. In this episode number 13, Allyn & Tracey talk about the uphill struggle we face as we try and incorporate recruitment marketing into the talent acquisition world.  Listen to us talk about:The frustration of having the same conversations over and over again and not seeing real substantive change happeningThe importance of removing cognitive escape routesThe challenges posed by trying to get TA leaders to lead their teams to changeHow what we measure impacts what we actually end up doingThe importance of the big WHY

    • 59 min
    What's the Buzz Going to Be in 2020?

    What's the Buzz Going to Be in 2020?

    Allyn and Tracey tackle their new year's slump by anticipating what all the buzz is going be in recruitment marketing and TA in 2020. Listen to hear what they think you will be talking about this year.  Do you a agree?

    • 42 min

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