SERP's Up SEO Podcast Wix

How should Google address the growing presence of Reddit on the SERP? 
Google is taking a needle-in-the-haystack approach by ranking individual passages rather than overall pages, leading to a ranking surge for forums across the web. 
Wix’s Mordy Oberstein and Crystal Carter are back to discuss why in the world Reddit is ranking at the top of almost every SERP, and how you should be digesting this as an SEO. 
Take a look through Crystal’s Ball is the Founder of Foundation Marketing, Ross Simmonds, as he joins to discuss the future of Reddit and how marketers can use it for their benefit.
Google is morphing into Michael Scott as ‘that’s what she/he said’ is their new go-to response. This week, we dissect what is really going on around the SERP and what Google’s long-term plan for forums is here on the SERP’s Up SEO Podcast! 
Key Segments
[00:02:16] What's On This Episode of SERP's Up?
[00:05:10] Focus Topic of the Week: Google’s Reddit Problem
[00:23:37] Crystal’s Ball w/ Ross Simmonds
[00:44:09] Snappy News
[00:52:51] Follow of the Week
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Ross Simmonds
Ori Zilbershtein
Resources:
SERP's Up Podcast
Wix SEO Learning Hub
Searchlight SEO Newsletter
Wix Studio
Wix Studio YouTube
News:
Google Ends Video Carousel Structured Data Test
Google Search Tests Thumbs Up/Down Buttons In Product Grid Results
Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms

How has the affiliate marketing space shifted from an SEO point of view? 
Wix’s Mordy Oberstein and Crystal Carter look into the future of affiliate marketing, from profitability to new obstacles ahead. SEO legend Glenn Gabe helps you understand how the SEO landscape for affiliate marketers has changed, and how affiliate marketers can adapt to the new Google UX and content quality standards.
Plus, Crystal and Mordy investigate the viability of affiliate marketing as a whole as they take a trip to the great beyond. 
The rulebook is evolving! Join us this week as we discover the possibilities and pitfalls of affiliate marketing in today’s SEO environment here on the SERP’s Up SEO Podcast!
Key Segments
[00:01:41] What's On This Episode of SERP's Up?
[00:02:51] Focus Topic Guest: Glenn Gabe
[00:03:10] Focus Topic of the Week: The Current State of Affiliate Marketing
[00:26:01] The Great Beyond
[00:36:53] Snappy News
[00:43:01] Follow of the Week
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Glenn Gabe on X
Glenn Gabe on LinkedIn
Glenn Gabe on Mastodon
Si Quan Ong
Joshua Hardwick
Resources:
SERP's Up Podcast
Wix SEO Learning Hub
Searchlight SEO Newsletter
Wix Studio
Wix Studio YouTube
Wix Studio Partners Program 
G-Squared Interactive
5 ways that Google’s helpful content system could evolve
Glenn Gabe: Google Reviews Update 
News:
Google Ends Video Carousel Structured Data Test
Google Search Tests Thumbs Up/Down Buttons In Product Grid Results
Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms
 

When are best SEO practices not the best SEO strategy? As with everything in SEO, even following best practices all depends.
Wix’s Mordy Oberstein and Crystal Carter are back to discuss the pros and cons of following the best practices of SEO. Find out when to and when not to adhere to best SEO practices as the duo explores real cases when following best SEO practices may not be ideal! 
SEO Consultant, Jono Alderson, shares scenarios where you should take off your SEO hat and alter certain best practices by not necessarily ignoring them but reshaping them to differentiate yourself from competitors. 
Plus, see how best practices relate to actual consumer expectations. 
Practice doesn’t always make perfect on this week’s of the SERP’s Up SEO Podcast! 
Key Segments
[00:01:51] What's On This Episode of SERP's Up?
[00:02:38] Focus Topic of the Week: Parting Ways With Best Practices 
[00:19:18] Focus Topic Guest: Jono Alderson
[00:28:25] Deep Thought
[00:34:59] Snappy News
[00:42:23] Follow of the Week
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Jono Alderson
Natalie Slater
Barry Schwartz
Resources:
SERP's Up Podcast
Wix SEO Learning Hub
Searchlight SEO Newsletter
Wix Studio
Wix Studio YouTube
Jono Alderson SEO Consulting
User first SEO
News:
Google Explains How It Processes Queries & Ranks Content
Reminder: Google's Helpful Content Update Is No More - It's A Core Update

How does the maturity of your site factor into SEO? 
Ultimately, an SEO strategy without phases of site development is no SEO strategy at all.
Wix’s Mordy Oberstein and Crystal Carter take a look at site maturity and how it factors into SEO, as they help you understand why identifying stages of maturity is so crucial.
Grace Frohlich of Brain Labs stops by to discuss a framework that you can use to determine the maturity of your site and how to build your SEO strategy around it.  
Plus, take a trip across the Wixverse with Wix’s own Paz Dekel to see how the identity of a product goes through stages of maturity. 
It’s time to take a seat at the adult table as we assess the stages of maturity that factor into SEO this week on the SERP’s Up SEO Podcast!
Key Segments
[00:02:04] What's On This Episode of SERP's Up?
[00:04:05] Focus Topic of the Week: SEO Maturity
[00:19:26] Focus Topic Guest: Grace Frohlich
[00:24:20] Across the Wixverse w/ Paz Dekel
[00:38:09] Snappy News
[00:44:57] Follow of the Week
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Grace Frolich
Paz Dekel
Melissa Popp
Resources: 
SERP's Up Podcast
Wix SEO Learning Hub
Searchlight SEO Newsletter
Wix Studio
Wix Studio YouTube
How to Diagnose Your SEO Client's Search Maturity
Brainlabs
Positioning Your Brand For the Holiday Season: SERP’s Up EP 66 
News:
Google AI overviews launch in UK
Google Explains Why It Shows Reddit & Forum Threads In Search So Often

What operational processes should you follow as a marketing agency? 
Wix’s Mordy Oberstein and Crystal Carter discuss how processes are the backbone of a good digital marketing agency. 
Hosts of The Long Game Podcast and owners of Omniscient Digital, David Khim, Allie Decker, and Alex Birkett join the show to share their own operation tactics.
Perfecting an operational structure is one of the biggest challenges for any digital marketing agency. Tune in as we share the fundamental processes needed to help you and your clients thrive. 
  
Step-by-step, day-by-day, get the operations know-how your agency needs on this week’s episode of the SERP’s Up SEO Podcast!
Key Segments
[00:02:06] What's On This Episode of SERP's Up?
[00:03:35] Focus Topic of the Week: Building the processes to fundamentally good SEO
[00:04:12] Focus Topic Guest: David Khim, Allie Decker, Alex Birkett
[00:32:42] Deep Thought
[00:43:41] Snappy News
[00:50:22] Follow of the Week
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
David Khim
Allie Decker 
Alex Birkett
Blake Denman
Resources:
SERP's Up Podcast
Wix SEO Learning Hub
Searchlight SEO Newsletter
Wix Studio
Wix Studio YouTube
Be Omniscient Digital 
The Long Game Podcast
News:
Google still has not announced a launch date for SGE
New Google Shopping & Maps Search Features

Does AI content rank on the SERP? Can you count on AI content to rank in the future?  
Wix’s Mordy Oberstein and Crystal Carter investigate the place of AI content in Google’s ranking algorithm. Join them as they take a deep dive into how successful websites are delivering their content and what others in the SEO community think about AI-generated content. 
Listen as special guest John Wall, host of the Marketing Over Coffee podcast, guides you through creating AI content that DOES rank with his generative AI for marketers framework.  
Please rank responsibly, as this week, we delve into Google’s evolving approach for ranking AI content here on the SERP’s Up SEO Podcast. 
Key Segments
[00:04:40] What's On This Episode of SERP's Up?
[00:05:36] Focus Topic of the Week: Does AI Content Rank? 
[00:21:13] The Great Beyond w/ John Wall
[00:40:57] Snappy News
[00:49:07] Follow of the Week
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Kristine Sachinger
Cyrus Shepard
John Wall
Dale Bertrand
Resources:
SERP's Up Podcast
Wix SEO Learning Hub
Searchlight SEO Newsletter
Wix Studio
Wix Studio YouTube
SEO Resource Center
Google Knowledge Panel: How to earn one for your name or brand
InLinks
Entity SEO: Moving from Things to Strings
News:
Google Search Console Adds INP Metric In Core Web Vitals Report
Google Clarifies Page Experience & Core Web Vitals Related To Search Rankings