Sleep High, Perform Higher — Box Altitude Founder Rico on Overnight Adaptation, VO₂ Max & Longevity

Alec sits down with Rico Rogers, founder of Box Altitude, to unpack how simulated-altitude sleep builds real-world performance. We dig into the mechanism (lower inspired oxygen → EPO → hemoglobin mass ↑), the protocols (blocks, maintenance, ~8 hrs/week), and the tech (Sleep Cloud, Training Cloud, full Bedroom installs with app control + SpO₂/HR logging).

You’ll hear how top cyclists and pros program altitude at home, why colleges are a perfect fit, and where this all lands for longevity-minded athletes who want lower resting HR and better oxygen efficiency over time.

Plus, Rico’s personal Flow Stack: Eight Sleep, Apple Health, omega-3, collagen/colostrum, real-food fueling, and a race-ready Pinarello.

Topics: altitude sleep vs. camps • VO₂ max improvements • hemoglobin mass • app-guided exposure • B2B vs. D2C strategy • recovery tech (hyperbaric) • supplements & sleep environment

Note: This episode is for educational purposes only and is not medical advice. Always consult a qualified professional before using simulated altitude.

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