536 episodes

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up.

Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place.

Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business.

Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!

The Art of Online Business Rick Mulready

    • Business
    • 5.0 • 5 Ratings

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up.

Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place.

Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business.

Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!

    Why Facebook Ads May Not Be The Best Option For You

    Why Facebook Ads May Not Be The Best Option For You

    Many of you have known me as the “Facebook Ads guy” for so many years, so you might be surprised why I’d say something like that. 



    Well, I’ve seen a lot of people asking how they can maximize Facebook ads to kickstart their lead generation and get those leads into their funnel...



    Yet, they miss checking first where their target audience consumes content. 



    We often hear so much about Facebook ads…



    And that’s sort of where our brain goes immediately. 



    But there could be other platforms that are better suited for your online business from a channel and strategy perspective. 



    Today, I want to walk you through my thought process on how I would approach this through 5 examples of different niches.  You can apply this same approach to your own business. 



    This episode will put your brain into an exercise that will get you to start thinking about your niche, which many of my Accelerator students have been digging into to get more traffic in a much more intentional way… 



    And I really want to encourage you to start doing the same. 



    So hope you enjoy and learn something great after listening to this podcast… 





    Discussion Points In Today’s Episode:

    0:00 Introduction

    2:17 Why you should know your target audience’s platform

    3:30 My approach on how to explore and test the best platform for your niche 

    4:13 Example 1: Kickstarting lead generation in a jazz niche

    7:43 Example 2: Advertising for a business teaching nurse anesthetists

    9:48 Example 3: Promoting drumming classes

    13:06 Example 4: Where to market teaching Jiu-Jitsu

    14:22 Example 5: How to reach those in the teaching space

    16:24 What if you’re not ready or don’t have the budget for other platforms?   





    Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?



    If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…



    Then my Accelerator coaching program may be for you. 



    Click here to learn more and apply for my Accelerator coaching program.






    Resources:
    How She Did It: 563K Followers on TikTok with Meg Harrell → https://rickmulready.com/how-she-did-it-563k-followers-on-tiktok-with-meg-harrell/


    Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes →  https://rickmulready.com/


    Join and apply to my Accelerator coaching program - https://rickmulready.com/accelerator 

    See omnystudio.com/listener for privacy information.

    • 20 min
    Evergreen Funnels: Q&A

    Evergreen Funnels: Q&A

    Today, we’re going to be diving into a really, really fun topic. 

     

    If you listened to last Friday’s Quick Tip Episode, I shared with you something that is a bit controversial about how launching in your business is doing you and your potential customers more harm than good.


    If you’ve not heard that episode, definitely go check it out. 

     

    So today, I want to do an Evergreen Funnel Q&A. 

     

    These questions are from my Accelerator coaching members and people who have been reaching out to me regarding evergreen funnels. 

     

    So in this episode, you’ll learn the answers to the following: 
    Who is evergreen right for? I’ve seen many of my students think that evergreen is the ultimate passive income business. 
    Should your offer be on evergreen or live launches?
    What do you focus on if you're not seeing sales on your evergreen funnels?
    What offer price will work best?
    Do you send follow-up emails to those who didn’t watch your webinar?
    Is discounting the price of your course or membership a good idea?

     

    I’m also going to share tons of different ways to sell your online course or membership on evergreen, how to increase sales on your evergreen funnel, and tips around creating urgency in your offers other than discounting. 



    Although it’s a continuous and tedious work, there’s a lot of big surprises, successes, and sweet spots you can expect from an evergreen funnel.

     

    And by the way, this is our first Q&A episode that I’ve done in a long time here on the show, and I’m going to do a lot more in upcoming episodes. 

     

    Appreciate you for always tuning in, and hope you enjoy and learn key takeaways from this podcast… 





    Discussion Points In Today’s Episode:

    0:00 Introduction

    2:25 Who’s and who’s not fit for evergreen funnels? 

    4:57 Ways to sell your online courses on evergreen 

    17:11 Should your offer be on evergreen or live launches? 

    22:13 Increasing sales in your evergreen funnel 

    32:17 Offer prices that work best for evergreen 

    35:43 Should you send follow-up emails when people don’t show up? 

    40:47 How to warm people up prior to making offers 

    45:31 Create honest urgency with something other than discounting 





    Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?

     

    If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…

     

    Then my Accelerator coaching program may be for you. 

     

    Click here to learn more and apply for my Accelerator coaching program.





    Resources:
    Why Launching Is Doing You (And Your Potential Customers) More Harm Than Good → https://rickmulready.com/why-launching-is-doing-you-and-your-potential-customers-more-harm-than-good/
    How to Work With (and Find) an Ads Manager → https://rickmulready.com/how-to-work-with-and-find-an-ads-manager/ 
    Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes →  https://rickmulready.com/
    I’ve basically tried them all over the years, but this is my favorite landing page, order form and funnel builder. And it has a built affiliate center! → https://www.rickmulready.com/10xpro
    Join and apply to my Accelerator coaching program - https://rickmulready.com/accelerator 

    See omnystudio.com/listener for privacy information.

    • 50 min
    Why Launching Is Doing You (And Your Potential Customers) More Harm Than Good

    Why Launching Is Doing You (And Your Potential Customers) More Harm Than Good

    You might be surprised to hear me say this as I created my business purely on launching. 


    That’s all I did for the first six years of my business...


    It was successful. Yet, the more I launched, the more I began to dislike the process. 


    And it’s not just for me, I notice this every single week, whether it’s from my Accelerator members or people just reaching out in general. 


    You see, I wanted to help my younger sister sell her resources and lesson plans on Teachers Pay Teachers, which is a site devoted to do just this.  


    The teacher entrepreneurs in my Accelerator program recommended a specific course. 


    But it turns out that the course wasn’t open yet...


    That was a huge eye-opener for me and made me realize what past potential customers must have felt.



    In this episode, I want to dive into these kinds of examples and why I think launching is doing more harm than good to you and your potential customers from a mental health and business standpoint. 



    But I want to clarify that the kind of launches I’m talking about are those that happen once or twice per year. 



    So if you’re counting on those launches as a major piece of the overall revenue of your business, then this episode is for you! What I’m sharing with you today is my truth from my years of launching (I used to do those types of launches) and my recommendations to make it better. 



    Hope you enjoy and learn something new from this episode… 





    Discussion Points In Today’s Episode:

    0:00 Introduction

    1:51 What I experienced in looking for online courses 

    10:30 How launches affect you and your customers’ mental health 

    18:31 How launches affect your online business 

    21:10 Have an evergreen process for your launching 





    Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?



    If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…



    Then my Accelerator coaching program may be for you. 



    Click here to learn more and apply for my Accelerator coaching program.






    Resources:
    Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes →  https://rickmulready.com/


    Join and apply to my Accelerator coaching program - https://rickmulready.com/accelerator 

    See omnystudio.com/listener for privacy information.

    • 26 min
    Using Facebook Ads For Your Membership? (What Would Rick Do)

    Using Facebook Ads For Your Membership? (What Would Rick Do)

    Today, I’ll be introducing a new segment for my podcast, which I will call ‘What Would Rick Do?’



    Since this is the first one, I want to do a Q&A around memberships and share some situations that have come up with my Accelerator coaching program members and my recommendations for each case.



    The first scenario we’ll be talking about is what an offer should look like to get more people into your membership. 

     

    Well, there’s a couple of ideas that you can do to reach this goal. 



    It could be a one-off discount of a course with an upsell for them to join the membership…



    Price anchoring the course and membership… 



    Or, running a Facebook ad to a small offer and then directing them to the membership. 



    One of my Accelerator members did this last year, and it worked really well. But Facebook ads are very different right now as they were before. 



    If you’ve already created tons of lead magnets, I’m going to show you how you can leverage and repurpose those to drive new people to your membership offer. 



    What I’m going to share are the exact strategies that I would do. 



    This may be a long game, but once you find something that works, that is where you double down. 



    Plus, I’ve got five more interesting scenarios to discuss in this podcast that we are talking about inside of my Accelerator coaching program. 



    So hope you enjoy and learn a lot of valuable insights from today’s episode...



    Discussion Points In Today’s Episode:

    0:00 Introduction

    3:19 How membership offers should look like 

    5:27 Be patient and test your lead magnets 

    9:41 Track your campaigns 

    11:19 Increasing the lifetime value of your current customers 

    20:49 Hiring people locally vs. overseas

    29:58 Strategies to get more podcast downloads 

    36:29 Hiring specific roles in your business 





    Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?



    If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…



    Then my Accelerator coaching program may be for you. 

     

    Click here to learn more and apply for my Accelerator coaching program.





    Resources:
    I love to hear your feedback on this style of show! Submit your scenarios for the ‘What Would Rick Do’ episodes by shooting us an email → support@rickmulready.com 
    Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes →  https://rickmulready.com/
    I’ve basically tried them all over the years, but this is my favorite landing page, order form and funnel builder. And it has a built affiliate center! → https://www.rickmulready.com/10xpro
    Join and apply to my Accelerator coaching program - https://rickmulready.com/accelerator 

    See omnystudio.com/listener for privacy information.

    • 44 min
    Is a Membership or a Course Right For Your Business?

    Is a Membership or a Course Right For Your Business?

    Thinking about adding a membership to your already growing business?

    Already have a membership?

    An online course?

    Have you considered that one might not be the best idea for your business?

    Well, on today’s episode, I’m diving into answering whether an online course or a membership is right for your business.


    You see, I built my business with online courses, but I’ve also had memberships too.

    And I like both for different reasons.

    I’ve covered a lot about online courses here on the show, but not a ton about memberships.

    Memberships can be a high leverage, simple yet effective business model, and they're also a great opportunity to differentiate yourself from others in your space in the way that you deliver your membership.

    This is why I'm kicking off a “Membership Series” here on the podcast where we'll be deep diving into all aspects of memberships starting with today's topic — is an online course or membership right for your business -- all the way through to retention strategies and beyond.

    This series is going to be for those of you with an existing membership or if you're considering adding one to your business.

    Hope you enjoy today’s episode...

     

     

    Discussion Points In Today’s Episode:

    0:00 Introduction

    3:22 Memberships don’t have to be the usual monthly subscription

    5:23 Create a membership or an online course?

    9:28 The best time to add memberships to a business

    10:59 Best way to price your membership

    13:01 Your membership should have a promise

    14:33 Why people cancel their memberships

    18:08 People just get thrown into a membership





    Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?

    If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…

    Then my Accelerator coaching program may be for you. 

     

    Click here to learn more and apply for my Accelerator coaching program.





    Resources:
    Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes →  https://rickmulready.com/
    I’ve basically tried them all over the years, but this is my favorite landing page, order form and funnel builder. And it has a built affiliate center! → https://www.rickmulready.com/10xpro
    Join and apply to my Accelerator coaching program - https://rickmulready.com/accelerator 

    See omnystudio.com/listener for privacy information.

    • 22 min
    Steal These 17 Lead Magnet Ideas

    Steal These 17 Lead Magnet Ideas

    For the past few years now, we hear people saying that email is dead.

    Well, I have news for you. It’s not.

    Email is still one of the best ways to build relationships with your audience. 

    Yes, open rates have gone down. But there are different ways to increase your open rates.

    And one of the best ways shouldn’t come as a shock to you.

    It’s using a lead magnet to build your email list.

    For this episode, I’ll share with you two things. The first are the 6 characteristics of a great lead magnet. 

    A great lead magnet is one that:
    Solves a specific problem your audience has
    Gives a quick win 
    Gives solutions in the format that aligns to how your audience consumes your content
    Overdelivers on the quality of the content
    Is a logical step towards your offer
    Builds trust and respect with your ‘perfect person’

    The lead magnet of your choice should check all these boxes. 

    The second thing you’ll be getting from this episode is a valuable resource you can use for the next 2 years. 

    I’m giving 17 lead magnet ideas that you can try for your business. Out of these 17 ideas, pick one that aligns with your business and your audience. 

    Don’t take all of them, and try to implement them in a week. That’s definitely not what I’m suggesting.

    So in this episode, I’m giving you a whole bunch of lead magnet ideas that you can swipe, steal, and implement in your business. 

    If you want your own copy of my 17 lead magnet ideas, you can download this little cheat sheet at https://www.rickmulready.com/leadmagnet.



    Discussion Points In Today’s Episode:

     

    0:00 Introduction
    5:25 Know your people and their problems

    6:01 Give them a quick win

    7:11 Give solutions in a format that aligns with how your person consumes content

    8:14 Overdeliver on the quality of your lead magnet

    9:03 Your lead magnet should be the logical next step to your offer

    12:56 It should build respect and trust

    13:35 17 lead magnet ideas you can steal

    16:00 Advantages of a short video training

    17:25 Create a resource that does the work for them

    19:46 Benefits of quizzes

    21:44 Use live webinars to list build

    22:48 Give out a free resource

    25:16 Try giving a free trial

    27:08 Give a free book or e-book

    29:20 Recap of key characteristics of a lead magnet

    Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?

    If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…

    Then my Accelerator coaching program may be for you. 

    Click here to learn more and apply for my Accelerator coaching program.

     

    Resources:

     
    Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes →  https://rickmulready.com/
    Download a PDF of the 17 Lead Magnet Ideas  → https://www.rickmulready.com/leadmagnet
    Take my quiz to find out What’s Your Online Business Personality → https://www.rickmulready.com/quiz
    I’ve basically tried them all over the years, but this is my favorite landing page, order form and funnel builder. And it has a built affiliate center! → https://www.rickmulready.com/10xpro
    Join and apply to my Accelerator coaching program - https://rickmulready.com/accelerator 

    See omnystudio.com/listener for privacy information.

    • 32 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

DavidOrenstein ,

I love this podcast

Great amazing informative and motivating podcast

Pavvel ,

One of the best podcasts about Facebook ads

One of the best podcasts about Facebook ads! Thank you Rick for your incredible knowledge and positive wibes!

דנס ,

Best podcast

I love this podcast compact content it is giving me tone of tips and open my mind to new directions. Thank you🙏

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