The future is words. More businesses are investing in high quality UX writers and content strategists. Apple, Uber, Shopify, Spotify, Amazon...the list goes on. "UX Writer" is now one of the hottest jobs in tech - and around the world, too. Why? They realise writers embedded in design crews are the great differentiator. This podcast is all about those writers - who they are, where they come from, what they do...and why the work they do is so important. You've heard all about the stories of building computers in garages. Now it's time for the writers to stand up - and take their place.
The final episode
UX writing in the fintech industry, and how to get out of the customer's way - Yael Ben-David, UX writer at Fundbox
Yael Ben-David is one the most thoughtful UX writers in the industry. She’s written numerous blogs and has spoken at several conferences on how to make sure UX writers and content designers prove the value of their work.
Today, we take a look at some of the regulations surrounding the fintech industry which make writing for it so difficult. Plus, we explore the ultimate question: how do you get out of the customer’s way?
How can we make the content design industry...better? - UX Writer, consultant, and archeologist Jane Ruffino
Jane Ruffino is one of the most experienced UX writers in the industry, with an extensive work history. She also teaches a UX writing course and consults to companies on their UX copy.
But what makes Jane even more interesting is her studies - she’s currently pursuing a PhD in digital acheology. In this episode we talk about how she bridges that world with the world of content design, and the discussion may surprise you.
Connecting the internal and external product experience - Andrea Drugay, Slack
Andrea Drugay has one of the most experienced resumes in the content design industry. Now she works at Slack, one of the most coveted roles in all of design.
In this episode, we talk about Andrea’s background, what makes Slack’s copy so special - but most importantly, how to make sure UX writers and content designers bridge the experience that’s outside the product, and the experience inside the product as well.
How software will help UX writers democratize the design process - Jasper Platz, CEO of Strings
Last month, I spoke wth Chris Baty from Figma - and we talked about how Figma is helping UX writers enter the design process. This month we continue that conversation with the creator of a copy management system. Jasper Platz is NOT a UX writer or content designer. He says that straight up. However, he quickly discovered a love for content design when building other products.
So much so, that he decided UX writers need software of their own to manage the copy process.
We talk about that in this episode, but we also talk about:
How software can democratize design for UX writers
What would product managers look like if they came from design?
Why is content design getting so much attention?
…and more. This was a great chat, so I hope you enjoy it!
Get 20% off courses at the UX Writers Collective! Just use the code PODCAST20. UX Writing Fundamentals The Microcopy Course Chatbot Writing & Design Content Research & Testing Marketing Writing for UX Writers
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How Figma's Principal UX Writer (Chris Baty) is helping build design software that UX writers love
Chris Baty is the Principal UX Writer at Figma, and was previously the head of UX writing at Dropbox. He’s also the founder of NaNoWriMo (National Novel Writing Month). He’s a busy guy. He’s also an exceptional champion for all types of writers everywhere. Including content designers.
In this episode we talk about him joining Figma, the work he’s doing there to make Figma an exceptional tool for UX writers and content designers, and what it’s like working as a team of one.