$700k in Sales Pipeline using $5k/ month on Google Ads: Ryan Olestro @ Refine Labs TLDR: The B2B SaaS Growth Podcast Recording

5k/month ad spend = ?? pipeline
Ryan generated 700k in pipeline 🤯

This wasn’t always the case.
His client had been running Google ads for the last 12 months.
They got 900 leads!
Guess how many converted?

Then, Ryan (Senior Performance Marketing Manager at Refine Labs) took over.
They had a limited budget, so he set up 5 tight campaigns.
For the first 3 months, nothing really worked.

Then, 5-figure deals started coming in.
All through non-branded keywords in Google ads.

What did he change?
A lot.
Things didn’t work.. till something did.
In this case, setting up audiences for search worked.
He was able to target B2B users much more accurately.




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